The professorship will be responsible for the fields of entrepreneurship and intrapreneurship, with particular focus on the interface between business administration and psychology in teaching and research. Other related sub-areas in the field of marketing such as consumer behaviour, marketing research, customer and patient satisfaction, as well as current issues in health marketing, should also be covered. The professor should provide appropriate teaching in the above fields for students of the Faculty of Business, Economics and Social Sciences as well as supervise bachelor’s, master’s and doctoral theses. We also expect gender mainstreaming skills.
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