UniSA Online Marketing Manager (HEO 8)

• Based in Communications and Marketing at the City West campus
• Full-time 12 month fixed term contract
• Commencement Salary: $104,143 per annum (plus 17% superannuation)

About the Role

The UniSA Online Marketing Manager leads marketing activity for UniSA Online, the 100% Online arm of the University of South Australia.

In this role, you’ll be responsible for delivering a national marketing strategy for UniSA Online, working as part of the UniSA Communications and Marketing Unit’s management team. This will include overseeing analysis and optimisation of campaign results, including paid search.

You’ll be a practiced data-driven digital marketer and leader, with expert level personal communication and stakeholder management skills, as well as experience across the marketing mix.

About UniSA and the Communications and Marketing Unit

The University of South Australia (UniSA) is Australia’s University of Enterprise. We are South Australia’s largest university and one of the very best young universities in the world. At UniSA, we are authentic, resilient, and influential - and we deliver results. We pride ourselves on our dynamic and agile culture, which embraces challenges and thrives on breaking new ground. Plus, we are committed to the principles of excellence and equity.

The Communications and Marketing Unit’s (CMK) role is to raise the profile of UniSA and enhance the understanding and recognition of its strengths and diversities; internally, externally and internationally among key target groups including staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit plays a critical role in contributing to the growth of the institution’s brand and profile, as well as delivery of the University strategic action plan.?

Core Responsibilities

• Prepare and execute a marketing plan for UniSA Online aligned to the University’s marketing and communications plan. Develop and deliver an annual program of work that integrates UniSA Online activity with wider university marketing
• Oversee the management and integration of all communications to UniSA online prospective students
• Oversee the planning, production and distribution of marketing and communication products and tools that support UniSA Online recruitment initiatives and conversion strategies
• Develop and maintain quality processes and systems for effective delivery of marketing activities for the University and UniSA Online
• Communicate high-level marketing strategy, liaise with and provide advice to both senior managers and non-technical stakeholders across the University
• Provide leadership to the team including performance management and professional development across each area of expertise

Essential Skills and Experience

• Proven record of success in the strategic planning, delivery and evaluation of a broad range of integrated marketing campaigns for a variety of audiences
• Proven experience and demonstrated achievement in leading and managing multiple marketing projects that involves robust stakeholder management to achieve quality outcomes
• Demonstrated high level interpersonal, negotiation and best-in-class communication skills together with experience in relating to and influencing managers and negotiating with staff across all levels of an organisation.
• Demonstrated experience and expertise in the operational management of marketing activities including marketing automation activities, digital, print and advertising functions.
• Demonstrated experience in the analysis and interpretation of data and statistics and preparation of high level management reports

Benefits

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as:

• Access to great personal development opportunities
• Generous superannuation contributions of 17%
• Flexible working conditions
• Employee assistance and development programs
• A variety of leave arrangements

Culture

As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment. Our people are authentic, resilient, and influential, and we deliver results.

How to Apply

For a copy of the position description and to apply, please visit Working at UniSA . The online application form will list the specific selection criteria that you need to address.

Please address your cover letter to Jessica Frisari, Recruitment Consultant. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at [email protected] using job reference number 4236.

Applications close: 11.30pm Sunday 10 July 2022

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment.

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Applications must be lodged online, please note UniSA does not accept applications via email.

UniSA is committed to developing a diverse workforce and a constructive enterprising culture in which everyone can thrive.

For further support, contact Recruitment Central on +61 8 8302 1700 or email [email protected] and you will receive a response within one working day.

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