Social Campaign Coordinator

Job no: 0058515
Location: Parkville
Role type: Full time; Fixed-term for 12 months
Department/School: Strategy and Culture
Salary: UOM 6 – $89,182 – $96,536 p.a. plus 17% super 

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung Peoples, the Yorta Yorta Nation, the Dja Dja Wurrung People. We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal Peoples have had and continue to have a unique role in the life of these lands. 

About Strategy and Culture
The Strategy and Culture Portfolio works collaboratively across the University to support the development and delivery of the University’s strategic plan Advancing Melbourne. The portfolio is responsible for overseeing strategy and planning; policy; governance; and government, civic and community engagement at a whole-of-University level.
About the Role
As a Social Campaign Coordinator, you will be responsible for the execution of the University’s paid social media campaigns, targeting undergraduate, postgraduate, research and alumni audiences both domestically and internationally. 

Reporting to the Social Campaigns Manager, you will work closely with Social Campaign Advisors and Marketing Leads and Squads to ensure an accurate set-up and timely delivery of campaigns to increase acquisition and conversion objectives among targeted audiences across the Meta suite (Facebook, Instagram, Messenger), Twitter, LinkedIn, TikTok and other channels as required. 

Responsibilities include: 

• Participate in regular brainstorming and ideation sessions using insights from previous campaigns and market research as anchors 
• Contribute to development plans and subsequent execution of campaign optimisation 
• Liaise with stakeholders to ensure accuracy and business outcomes are achieved 
• Play key role in achieving conversion KPIs and marketing goals   

About You
We are seeking an individual with strong focus on continuous improvement and ability to build and maintain strong stakeholder relationship. Your exceptional interpersonal and communication skills are essential to a successful delivery of various campaigns. If you are stakeholder focused and passionate about marketing and campaigns, join our dynamic team to make a real impact!  

You will also have:  

• Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training 
• Demonstrated successful delivery of social media initiative in previous roles  
• Good experience in paid social media, content development and execution strategies 
• Works to a high ethical standard, ensuring professionalism and confidentially at all times  

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check. 

Please note: To be considered for this role you must have current valid work rights for Australia. 

About the University
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement. 

Benefits of Working with Us
In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits: 

• Flexible working arrangements, generous personal, parental and cultural leave 
• Competitive remuneration, 17% super, salary packaging and leave loading 
• Free and subsidised health and wellbeing services, and access to fitness and cultural clubs 
• Discounts on a wide range of products and services including Myki cards and Qantas Club 
• Career development opportunities and 25% off graduate courses for staff and their immediate families 

To find out more, visit https://about.unimelb.edu.au/careers/staff-benefits . 

Be Yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity.  First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. 

Join Us!
If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience.  Please note that you are not required to provide responses against the selection criteria in the Position Description. 

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at [email protected] . 

Position Description