Senior Product Marketing Manager

Apply now Job no:504049
Work type:Full-time
Location:Sydney, NSW
Categories:Professional Leadership

 UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing great things. But what makes us different isn’t what we do, it’s how we do it. Together, we are driven to be thoughtful, practical, and purposeful in all we do.

Employment Type: Full-time (35 hour week)

Duration: 1 year parental leave cover

Remuneration:  Senior Appointment

Location: Kensington NSW

• See the difference you can make through the work that you do
• Contribute to the transformation journey UNSW is on
• Join one of Australia’s Top 20 most attractive employers

Why your role matters  

The Senior Product Marketing Manager is a key position within the Future Students unit and will be accountable driving long term student revenue growth in the faculty, ensuring that the faculty domestic and international load plan targets and strategic priorities are reflected accurately in the Future Students strategic plan and implemented accordingly, consistently monitoring progress and reporting on outcomes.

The Senior Product Marketing Manager is accountable for maximising market share of the faculty product portfolio by shaping initiatives for local and international markets that improve competitiveness of existing programs and the development of new programs to maximise new demand opportunities.

As an embedded faculty resource, this role will be a key advisory to senior members of the business unit, providing strategic advice and operational support to senior staff within their local areas. The FSFBP will also be required to establish trusted relationships with other University stakeholders to gain and share information/ideas and build collective buy- in across their areas of influence.

The role reports to the Head of Future Students Strategy & Planning, has no direct reports and has three indirect reports.

What will you be doing?

• Lead the development of the faculty recruitment and marketing strategy in line with the overarching Faculty strategy and UNSW Future Student strategy, incorporating achievement of student load plan targets and strategic initiatives, plus reporting of progress versus plan.
• Provide advice to the business unit Leadership, to identify critical ways in which the faculty can achieve its domestic and international Future Student goals.
• Identify key market dynamics that will impact future student acquisition for the faculty and provide perceptive insight to inform long-term and short-term initiatives, based on clear evidence and strong research.
• Responsible for shaping the faculty product portfolio to improve portfolio market share and maximise new demand opportunities, including oversight of new program development, market research and go to market launch, core program benchmarking, competitive monitoring, and recommendations for remedial program positioning.
• Work closely with the leadership team to prioritise and articulate operational requirements, ensuring priorities translate into successful outcomes via a comprehensive workplan linked to measurable targets.
• Responsible for development of the faculty future student brand positioning consistent with the UNSW overall brand positioning and ensuring all marketing and content activity reinforces UNSW distinctiveness in the market
• Ensure the ‘service level agreement’ between the faculty and the central business unit is clear, expectations are well understood, and ensure service levels are met through regular monitoring and review of activity, escalating issues through agreed channels.
• Align with and actively demonstrate the UNSW Values in Action: Our Behaviours and the UNSW Code of Conduct.

Who you are?

To be successful you must have:

• A relevant degree with extensive experience in senior business partnering/stakeholder management roles, or an equivalent level of industry knowledge gained through any other combination of education, training and experience
• Outstanding relationship management skills, with a demonstrable track record of fostering and maintaining strong and successful internal and external networks, supporting successful organisational outcomes
• Strong commercial acumen and an ability to set targets, plan complex work plans and review return on investment to achieve business outcomes
• Demonstrated success in designing and delivering sales and marketing strategies that achieve business outcomes for complex product/service portfolios
• Proven track record in managing complex projects with high-level critical thinking and analytical skills plus the ability to distil complex information and finalise development objectives
• Demonstrated ability to provide strategic advice and operational support to Senior Executives and to influence, as appropriate, to ensure successful outcomes
• Successful record of managing multiple, complex initiatives, coupled with a genuine passion for customer service. University and Faculty experience is highly desired

To Apply: Please submit your CV, and Cover Letter addressing your suitability.   Position Description - Senior Appointment 

Please note applications sent to the contact below cannot be accepted.

Contact:

Kim Symons

Talent Acquisition Consultant

[email protected]

Applications close:  Sunday 19th - Before 11:55pm

UNSW aspires to be the exemplar Australian university and employer of choice for people from diverse backgrounds. UNSW aims to ensure equality in recruitment, development, retention and promotion of staff, and that no-one is disadvantaged on the basis of their gender, cultural background, disability, sexual orientation or identity. We encourage everyone who meets the selection criteria to apply.

Advertised:01 Dec 2021 AUS Eastern Daylight Time
Applications close:19 Dec 2021 AUS Eastern Daylight Time