Senior Digital Marketing Producer

Apply now Job no:551525
Work type:Full-time
Location:Flexible
Categories:Marketing and Communications

• Flexible location between Melbourne Burwood campus or Geelong Waterfront campus
• Full-time and fixed-term until 30 September 2024.
• HEW 6 $89,012 - $96,126 + 17% Superannuation (pro rata, part time)

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.

The Senior Digital Marketing Producer will be responsible for supporting the delivery of digital marketing initiatives such as multi-channel advertising campaigns and coordinating video and photography production with external companies. The role facilitates the implementation of marketing and communications strategies that effectively recruit prospective domestic and international students into the Faculty of Business & Law’s courses.

This role works flexibly between the office and home, with an expectation of 2 days a week in the office. This role is also a fixed-term position, ending 30 September 2024.

As a Senior Digital Marketing Producer, you will:

• Develop, build and support campaigns across social media and display channels (such as Meta, Google Ads, Adobe Advertising, and Tik Tok)
• Design and develop campaign assets (such as static creative or animated content)
• Support core digital marketing programs with short-form copywriting across paid search, digital advertising and retargeting campaigns
• Project manage and lead the faculty’s video approach, working in-house and/or with external companies to produce video assets for use in digital campaigns and on the Deakin website
• Support the execution of the Faculty and University level marketing plan under the direction of the Marketing Manager (FOBL) and Digital Marketing Coordinator

To be successful, you’ll have:

• A Degree with subsequent relevant experience; or an equivalent combination of relevant experience and/or education/training (in areas such as advertising, media communications, graphic design, marketing, multimedia, social media etc.)
• Knowledge of the digital media landscape and content requirements for each media channel
• Desirable: Experience in the development of digital marketing campaigns using platforms such as Meta, Google Ads (Google Display Network/YouTube), and Adobe Ads; and experience with video editing or producing animated assets
• Experience with:
  • Developing creative assets across above the line (ATL), digital and social marketing channels
  • Project management processes and managing projects end-to-end for the production of photo and video assets and/or video editing capabilities (utilising project management tools e.g. Monday.com)
  • Working with the Adobe Creative Suite such as Premiere, After Effects or Photoshop
  • Working with internal stakeholders and external suppliers to balance priorities and resources and managing those relationships.

Here's how to apply: 

Please submit your updated resume and a short cover letter outlining your skills and experience.

For a confidential discussion regarding this role, please contact Hayley Short (Marketing Manager) on [email protected]

For a copy of the position description, please see below:

 Senior Digital Marketing Producer FOBL PD.pdf

Applications for this position close on 29 February 2024 at 11:55pm.

Are You Ready?

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Advertised:21 Feb 2024 AUS Eastern Daylight Time
Applications close:29 Feb 2024 AUS Eastern Daylight Time