Senior Digital Marketing Officer, Web

Updated: 4 months ago
Location: Melbourne, VICTORIA
Deadline: 04 Jun 2023

Apply now Job no:539123
Work type:Full-time
Location:Flexible, Geelong - City, Melbourne - Burwood
Categories:Marketing and Communications

  • Based at our Melbourne, Burwood Campus
  • Full-time and Fixed-term for 12 months
  • HEW 6 $85,588 - $92,428 + 17% Superannuation

Founded in 1974, Deakin is a public university in Victoria with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and the online Cloud Campus. We are a progressive and open-minded university, with the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities. 

The Senior Digital Marketing Officer, Web coordinates the management of the Faculty of Science, Engineering and Built Environment (SEBE)’s public website presence and related digital recruitment channels to support the delivery of marketing and communications strategies and contribute to the effective recruitment of prospective students.

Your key responsibilities will include:

  • Draw on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of doing things to enhance organisational strategy
  • Build new and productive relationships with a diverse range of stakeholders both inside and outside the University, regularly consult with stakeholders to clarify who requires the information and the purpose for which it is required
  • Lead maintenance and support (or brief) uplift of course pages (study area, discipline, course) and course campaign pages on public website
  • Lead review and uplift of faculty and school pages on public website. Collaborate with faculty stakeholders to maintain and optimise faculty and school hub content, including authoring in the CMS and Squiz matrix 
  • Lead eDM content creation and maintenance for the faculty
  • Support analytics and reporting for web
  • Support the Web Channel Team by actioning faculty related change requests utilising established processes and systems
  • Support content development and digital written content (profiles, testimonials, newsroom articles)

To be successful, you’ll have:

  • A Degree with subsequent relevant experience; or
  • Extensive experience and specialist knowledge or broad knowledge in technical or administrative fields; or
  • An equivalent combination of relevant experience and/or education/training
  • Knowledge of the digital marketing landscape and content requirements for each digital media channel
  • Understanding of website design, UI design principles, and information architecture, usability testing, split testing, web analytics and digital marketing
  • Experience in front-end development, including within CMS platforms such as Squiz Matrix and/or WordPress Coding
  • Knowledge of HTML, digital WCAG 2.0 standards and website architecture
  • Experience designing, developing and implementing bespoke EDM campaigns
  • Experience in copywriting and editing content for web purposes

For a copy of the position description, please see below:

 PD - Senior Digital Marketing Officer, Web - 539123.pdf

Applications for this position close on Sunday, June 4th.

Successful applicants will need to comply with vaccination mandates imposed by the relevant state/territory government. Applicants who attend third-party sites to undertake University activities will also be required to comply with any other directions or requirements in place at the third-party location.


  • Working with Children Check

Please submit your updated resume and a short cover letter outlining your skills and experience for this role.

For a confidential discussion regarding this position, please contact Alexandria Lewis, Marketing Manager, SEBE, via:

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

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