Senior Digital Marketing Officer - Web

Apply now Job no:516400
Work type:Full-time
Location:Geelong - City, Melbourne - Burwood, Flexible

• Burwood or Geelong Campus
• Full-time (36.75 hours per week) and continuing
• HEW 6 - $82,494 plus 17% superannuation

The Faculty Marketing teams work collaboratively with stakeholders across the University to deliver integrated marketing campaigns that position Deakin at the head of the pack. We currently have two web roles available – one in each of the Faculty of Health and Faculty of Science, Engineering and Built Environment marketing teams.

Reporting to the Marketing Manager, you will work collaboratively across team to coordinate the faculty’s public-facing web presence and related digital recruitment channels to support the delivery of marketing and communications strategies. Contributing to the effective recruitment of prospective students to Deakin University you will lead the development of study area specific EDM content for the faculty. If you are a skilled copywriter and editor with a passion for marketing and web, this is the role for you.

Key responsibilities will include, but are not limited to:

• Drawing on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of doing things to enhance organisational strategy
• Investigating the facts, identifying relevant solutions and selecting the most appropriate from the range of alternatives
• Seeking feedback from clients regarding their satisfaction and perspective with products or services received, responding to feedback with openness and transparency and seeking to identify ways to serve the customer better
• Providing ethical advice to clients that address underlying issues, promoting value-adding insights and recommendations
• Building new and productive relationships with a diverse range of potential students, stakeholders or key and influential individuals both inside and outside the University
• Developing and implementing practical, accessible solutions based on stakeholder needs
• Striving for excellence and regularly consult with clients to clarify who requires the information, the purpose for which it is required, criteria for success and where and when advice and recommendation is required
• Communicating with confidence using examples and the most appropriate influencing technique for a given situation to increase understanding and support

To be successful, you’ll have:

• A Degree with subsequent relevant experience; or 
• Extensive experience and specialist knowledge or broad knowledge in technical or administrative fields; or
• An equivalent combination of relevant experience and/or education/training
• Knowledge of the digital marketing landscape and content requirements for each digital media channel
• Understanding of website design, UI design principles, and information architecture, usability testing, split testing, web analytics and digital marketing
• Experience in front-end development, including within CMS platforms such as Squiz Matrix and/or WordPress Coding
• Knowledge of HTML, digital WCAG 2.0 standards and website architecture
• Experience designing, developing and implementing bespoke EDM campaigns
• Experience in copywriting and editing content for web purposes

For a copy of the position description, please see below:

 Senior Digital Marketing Officer - Web HEW 6 (2).pdf

Applications for this position close on 18 January 2022.

This role requires the incumbent to apply for and maintain a Working with Children Check (refer to Deakin’s Recruitment Procedure for further details).

Please submit your updated resume and a short cover letter outlining your skills and experience for this role.

Please note that whilst we still accept applications from any persons interested in our roles, due to the impacts of COVID-19, we are currently prioritising applications from those with current working rights in Australia and who are not affected by travel restrictions. Please see the latest updates to Australia's immigration and border arrangements during the COVID-19 (Coronavirus) outbreak:https://covid19.homeaffairs.gov.au/

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all cultures, sexual orientation, and genders.