Marketing Data Analyst

Updated: about 2 months ago
Location: Crawley, WESTERN AUSTRALIA
Deadline: 23 Feb 2024

Job no:516700
Work type:full time
Categories:Community Engagement/Marketing

  • Be part of a dynamic, motivated and high performing insight & analytics team
  • Level 7, full-time appointment on an ongoing basis
  • Base salary range: $95,737 – $106,223 p.a. (pro-rata) plus 17% superannuation

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

About the team

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Marketing Insight and Analytics team within BMR analyses data and creates actionable insights to inform data-driven strategies, plans, tactical student acquisition opportunities and decision-making. Functions delivered by the Marketing Insight and Analytics team include:

  • Data strategy, including databases to store, profile and target leads.
  • Customer Relationship Management (CRM) analysis and segment opportunity
  • identification.
  • Consumer insights to understand segments, their drivers and behaviour.
  • Marketing insight to review marketing/recruitment activity effectiveness (campaign,
  • channel).
  • Market research to track market and supply chain perceptions and intentions.
  • Environment and competitor monitoring and benchmarking.
  • Commercial analysis to support proposition development and business cases.

About the opportunity

As the appointee you will, under broad direction, provide senior analytical expertise in data management, particularly with data extract, transfer, load (ETL) and data governance to support BMR insight and analytics activities including diagnostic and predictive projects. This includes reporting, data governance, analysis and list generation to support conversion and marketing activities, warehousing, reporting/analysis of operational data, validating existing reporting structures and integrating new customer data sources.

About you 

You have a passion for data science and business analytics in marketing. Using R language to conduct exploratory data analysis and model building on large datasets excite you. You must be competent and independent in constructing enterprise level MS SQL queries, extract & transform data by applying business logic, and create data pipeline/s to drive MS Power BI dashboards. You understand that your true value lies in using actionable insights to drive positive business impacts, and data, stats and tech are just a means to an end. The ideal you have a strong background in leveraging enterprise marketing automation and CRM platforms for higher education student recruitment at scale.

To be considered for this opportunity, you will demonstrate:

  • Relevant tertiary qualification in a mathematics/computing/data science field or demonstrated equivalent competency 
  • Substantial relevant experience at an appropriate level
  • Proficiency in a high level programming language such as R or Python
  • Demonstrated capability to write SQL queries to extract data from relational databases
  • Proficiency in software libraries for data import, web requests, data cleaning and transformation, statistical modelling and data visualisation
  • Demonstrated experience merging, validating and curating datasets to support analytics and operations and in data governance, including handling of personally-identifiable information in a secure manner
  • Demonstrated expertise in segmentation techniques and in identification of business opportunities
  • Demonstrated ability to answer queries, write reports and present technical findings to a variety of non-technical stakeholders
  • Sound analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
  • Knowledge of university admissions (or similar) policies, procedures and data structures preferred but not required

Note: Occasional weekend work and some after hours work may be required.

About your application

Full details of the position's responsibilities and the selection criteria are outlined in the position description:  Marketing Data Analyst 516700.pdf

You are encouraged to address the selection criteria in your submission in a separate document. For information to assist you with compiling statements to answer the selection criteria, please visit Addressing the selection criteria .

You may also submit an additional statement (1 page max) outlining any personal circumstances which should be considered when assessing your application. Applicants who have experienced periods of academic/professional interruption or other relevant events can include a description of achievements relative to opportunity in this statement.

Closing date: 11:55 PM AWST on Friday, 23 February 2024.

This position is only open to applicants with relevant rights to work in Australia.

Application Details : Please apply online via the Apply Now button.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace.  We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution.  We are committed to creating a safe work environment for Aboriginal and Torres Strait Islander people, women, people from culturally and linguistically diverse backgrounds, the LGBTIQA+ community and people living with disability.

  • We have a globally competitive, gender neutral parental leave policy with 26 weeks paid leave after 12 months service and 36 weeks after 5 years.
  • We have on-campus childcare facilities for children aged 6 weeks to kindy.
  • We facilitate flexible working, with part-time and job-sharing arrangements considered.
  • We have an ongoing partnership with Pride in Diversity and were recently awarded a Bronze Employer status for LGBTIQA+ inclusion.
  • We have Athena SWAN Bronze accreditation and actively work to improve gender equity. 

Should you have any queries relating to your application, please contact the individual named in the advertisement. Alternatively, contact the Talent team at [email protected] with details of your query. To enable a quick response, please include the 6-digit job reference number and a member of the team will respond to your enquiry.

Advertised:16 Feb 2024 W. Australia Standard Time
Applications close:23 Feb 2024 11:55 PM W. Australia Standard Time

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