Marketing Data Analyst

Job no:508952
Work type:full time
Location:Crawley
Categories:Community Engagement/Marketing, Information Technology

Brand, Marketing and Recruitment

• Join a progressive team driving growth at a world-class university
• Full-time, ongoing appointment
• Salary: Level 7 $90,862 p.a. plus 17% superannuation  

The University of Western Australia (UWA) is ranked amongst the top 100 universities in the world and a member of the prestigious Australian Group of Eight research-intensive universities.  With an enviable research track record, vibrant campus and working environments, supported by the freedom to ‘innovate and inspire’ there is no better time to join Western Australia’s top University. 

About the team  

The Brand, Marketing and Recruitment department (BMR) exists to showcase the best of UWA, enhancing the university’s reputation and driving growth in student enrolments.  Within BMR, the Marketing Insight and Analytics team analyses data and creates actionable insights to inform data-driven strategies, plans, tactical student acquisition opportunities and decision-making.  Functions delivered by the Marketing Insight and Analytics team include:

• Data strategy, including databases to store, profile and target leads.
• Customer Relationship Management (CRM) analysis and segment opportunity identification.
• Consumer insights to understand segments, their drivers and behaviour.
• Marketing insight to review marketing/recruitment activity effectiveness (campaign, channel).
• Market research to track market and supply chain perceptions and intentions.
• Environment and competitor monitoring and benchmarking.
• Commercial analysis to support proposition development and business cases.

About the opportunity  

As the appointee you will, under broad direction, provide senior analytical expertise in data management, particularly with data extract, transfer, load (ETL) and data governance to support BMR insight and analytics activities including diagnostic and predictive projects. This includes reporting, data governance, analysis and list generation to support conversion and marketing activities, warehousing, reporting/analysis of operational data, validating existing reporting structures and integrating new customer data sources.

To be considered for this role, you will demonstrate: 

• Relevant tertiary qualification in a mathematics/computing/data science field or demonstrated equivalent competency
• Substantial relevant experience at an appropriate level
• Proficiency in a high level programming language such as R or Python
• Demonstrated capability to write SQL queries to extract data from relational databases
• Proficiency in software libraries for data import, web requests, data cleaning and transformation, statistical modelling and data visualisation
• Demonstrated experience merging, validating and curating datasets to support analytics and operations and in data governance, including handling of personally-identifiable information in a secure manner
• Demonstrated expertise in segmentation techniques and in identification of business opportunities
• Demonstrated ability to answer queries, write reports and present technical findings to a variety of non-technical stakeholders
• Sound analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
• Knowledge of university admissions (or similar) policies, procedures and data structures preferred but not required

Full details of the position's responsibilities and the selection criteria are outlined in the position description:  PD - Marketing Data Analyst Level 7.docx

You are required to address the selection criteria in your submission in a separate document. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria. 

Closing date: 11:55pm on Sunday 29 May 2022

This position is only open to applicants with relevant rights to work in Australia. 

Application Details: Please apply online via the Apply Now button. 

Our commitment to inclusion and diversity 

UWA is committed to a diverse workforce. We celebrate inclusion and diversity and believe gender equity is fundamental to achieving our goal of being a top 50 university by 2050. 

• We have child friendly areas on campus, including childcare facilities. Flexible work arrangements, part-time hours and job sharing will all be considered. 
• UWA has been awarded Bronze Employer Status for being a Top Ten Employer for LGBTI Inclusion by the Australian Workplace Equity Index (AWEI -2021). 
• UWA has also been awarded Athena Swan Bronze Accreditation in 2020.    

Advertised:13 May 2022 W. Australia Standard Time
Applications close:29 May 2022 11:55 PM W. Australia Standard Time