Marketing Campaigns Coordinator

• Based in Communications and Marketing at 101 Currie Street, Adelaide
• Full-time or Part-time (0.8 FTE) fixed term contract from 6 September 2022 until 21 July 2023
• Commencement Salary: $92,941 per annum (plus 17% superannuation)

About the Role

We are seeking a Marketing Campaigns Coordinator to join our Campaigns Team within the Communications and Marketing Unit.

The Marketing Campaigns Coordinator is a marketing communications expert who provides consultancy and project management services for campaigns and projects that support the strategies and priority initiatives of the University, including its Academic Units, research entities (Institutes, Centres and Concentrations) and Administrative Units. You will be responsible for planning, preparing and delivering marketing communications plans, approved projects and reports - including conducting relevant market research and analysis.

About UniSA

The University of South Australia is Australia’s University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Our graduates are the new urban professionals, global citizens at ease with the world and ready to create and respond to change. Our research is inventive and adventurous and we create new knowledge that is central to global economic and social prosperity.

The Communications and Marketing Unit’s (CMK) role is to raise the profile of UniSA and enhance the understanding and recognition of its strengths and diversities; internally, externally and internationally among key target groups including staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit plays a critical role in contributing to the growth of the institution’s brand and profile, as well as delivery of the University strategic action plan.

Core Responsibilities

• Lead, and provide strategic input to, the planning and implementation of marketing communications campaigns and projects
• Represent CMK with a range of internal stakeholders, providing expert advice using available data and knowledge of marketing best practice
• Effectively manage relationships with the University’s media and creative agencies to deliver campaigns, projects and ad hoc ad placements on time and within budget
• Provide expert, end-to-end coordination of corporate and cooperative campaigns and projects associated with a range of University initiatives, targeting both external and internal audiences
• Lead collaborative planning, briefing and reporting processes with other CMK teams, particularly the Digital Marketing team and Academic Unit teams, as well as the broader University community
• Work with partners including Digital Marketing, Future Student Enquiries, Business Intelligence and Planning, and our media agency to provide expert understanding and coordination of customer and campaign datasets. This includes the collection, high-level analysis and interpretation of data as it relates to marketing planning and reporting
• Prepare detailed summaries and analyses of relevant customer and market analysis relating to University prospective clients and stakeholders

Essential Skills and Experience

• Tertiary qualifications in marketing, communications or related discipline, or equivalent demonstrated knowledge, skills and experience in a comparable role
• Demonstrated high level experience in developing and implementing integrated advertising campaigns for a wide range of audiences
• High level interpersonal skills, including negotiation and oral and written communication skills, with the proven ability to successfully interact with senior levels of management and highly specialised professionals, both within and external to the University
• Demonstrated experience in producing marketing materials with particular reference to digital advertising and integrated marketing campaigns
• Demonstrated experience in analysing and interpreting data and statistics and preparing high level marketing analysis and reports

Benefits

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as:

• Access to great personal development opportunities
• Generous superannuation contributions of 17%
• Flexible working conditions
• Employee assistance and development programs
• A variety of leave arrangements

Culture

As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment. Our people are authentic, resilient, and influential, and we deliver results.

How to Apply

For a copy of the position description and to apply, please visit Working at UniSA . The online application form will list the specific selection criteria that you need to address.

Please address your cover letter to Jessica Frisari, Recruitment Consultant. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at [email protected] using job reference number 4192.

Applications close: 11.30pm Tuesday 5 July 2022

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment.

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Applications must be lodged online, please note UniSA does not accept applications via email.

UniSA is committed to developing a diverse workforce and a constructive enterprising culture in which everyone can thrive.

For further support, contact Recruitment Central on +61 8 8302 1700 or email [email protected] and you will receive a response within one working day.

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