Manager, International Journeys

Apply now Job no:561813
Work type:Full-time
Location:Flexible, Melbourne - Burwood
Categories:Management, Marketing and Communications

• Flexible location
• Full-time and fixed-term until July 2025
• HEW 8 $114,231 - $130,786 + 17% Superannuation  

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.

Who are we?

Deakin is a cutting-edge public university in Victoria, revolutionising education with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and our dynamic online Campus. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.

The Manager, International Journeys is key to developing and delivering data-driven campaigns for prospective international students, tailored to their lifecycle stages and aligned with Deakin’s international recruitment goals. This role involves crafting personalised communications via email, SMS, WhatsApp, and phone calls to enhance the student journey and boost conversions. The Manager will use data and insights to identify gaps in the student experience and continuously create new iterations to improve business outcomes. A multi-channel approach is essential, ensuring that messages are delivered at the optimal time and through the most effective channels.

This role demands a deep understanding of advanced data-driven marketing techniques within the Marketing Division to deliver growth in applications to Deakin. We’re seeking someone with a solid background in Salesforce CRM and Salesforce Marketing Cloud, coupled with exceptional project management, leadership, and relationship-building abilities.

As the Manager, International Journeys, you will:

• Develop strategic omni-channel international prospective student journeys, using data and market insights and manage ad hoc and ongoing campaigns
• Identify and analyse international audience segments and channels to deliver targeted campaigns
• Establish systems and procedures to guide work and track progress and strive for excellence and continually evaluate progress and effectively overcomes barriers to achieve outcomes
• Use accepted theory and practices to develop and deploy continuous improvement actions to ensure implementation of continuous improvement strategies in own work area
• Use understanding of the client context to anticipate needs, tailor services, improve service offering and ensure a high-quality outcome by addressing client feedback and setting service standards for integrated lifecycle journeys and programs for lead generation, nurturing and conversion.
• Proactively create, establish and retain professional networks, mutually beneficial relationships and considers practical application and alignment within Deakin to inform and iterate prospective international student journeys
• Lead and manage a team to enable results, enhance capability and act as a coach and mentor                                                                                                                                      

To be successful, you’ll have:

• Postgraduate qualifications or progress towards postgraduate qualifications and extensive relevant experience; or
• An equivalent combination of relevant experience and/or education/training (marketing, IT, software development, or other related areas)
• Demonstrated experience in MarTech implementation and enablement
• Certification or equivalent experience in Salesforce CRM and/or Salesforce Marketing Cloud
• Experience in the application of digital technologies in a marketing environment and digital marketing campaigns
• Experience as a program or project manager of a digital, data or technology project

Here's how to apply: 

Please submit your updated resume and a short cover letter outlining your skills and experience.

For a confidential discussion regarding this role, please contact Jessica Ward (Manager, Program and Engagement) via [email protected]

For a copy of the position description, please see below:

 Manager International Journey PD - Final.pdf

Applications for this position close on 14 August 2024.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Advertised:02 Aug 2024 AUS Eastern Standard Time
Applications close:14 Aug 2024 AUS Eastern Standard Time