Email and Automation Specialist

Apply now Job no:535123
Work type:Full-time
Location:Flexible
Categories:Marketing and Communications

• Based at our Melbourne, Burwood Campus , Flexible
• Full-time and continuing
• HEW 7 $94,173 - $103,694 + 17% Superannuation

Founded in 1974, Deakin is a public university in Victoria with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and the online Campus. We are a progressive and open-minded university, with the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities. 

The Email and Automation Specialist is responsible for delivering, executing and optimising automated communications to engage prospective international students reporting to the Manager, International Journeys within Deakin’s Marketing & Recruitment Division. The role delivers acquisition outcomes by executing Deakin’s digital strategy and leveraging Deakin’s enterprise marketing automation platform. Uplifts Deakin’s outbound email marketing program targeting prospective international students including, deploying the road map for A/B testing, assisting with tactical campaign activity, database hygiene and campaign reporting. Uses data and analytics to inform new opportunities and actionable business decisions. This role works within a team of marketing technology specialists and Producers to drive continuous improvement of data driven marketing techniques across the Marketing & Recruitment Division to increase  international student applications to Deakin.

Your key responsibilities will include:

• Draw on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of doing things to ensure Deakin’s enterprise marketing automation platform has the data, capability and processes required to enhance international nurturing journeys)
• Establish and demonstrate a high level of learning, energy and commitment and maintain personal integrity and make decisions consistent with University values
• Investigate and probe for the facts and identify relevant solutions and selects the most appropriate from the range of alternatives
• Seek feedback on improvement opportunities from a diverse range of key stakeholders and implement change through appropriate channels and overcomes obstacles to change, particularly between international recruitment activities and marketing programs
• Plan and prioritises work and critical activities appropriately and recognises barriers to achieving outcomes, finds effective ways to deal with them and evaluates progress and performance of marketing campaigns against targets and benchmarks
• Plan and deliver all aspects of the scheduling and nurturing communications programs to deliver sustainable outcomes, value within constraints of time, cost, resourcing and quality
• Understand and integrate perspectives held within different areas of the University and puts plans in place to build collaboration, mutually beneficial ethical alliances and develop common goals
• Provide ethical advice to clients that address underlying issues, promoting value-adding insights and recommendations to email communication initiatives
• Act as a coach and work with team members to facilitate growth and development by giving balanced, constructive feedback considering individual capability and team performance, in alignment with Deakin’s code of conduct and core university strategies and policies that promote a safe, sustainable and productive working environment.  

To be successful, you’ll have:

• Tertiary degree in marketing, multimedia, information technology, communications, or other related areas, and specialist knowledge in tactical digital campaign and email program management. Or combination of relevant experience and/or education/training
• Experience working with email communications and email marketing program tools
• Basic HTML & CSS knowledge
• Experience working with customer data, knowledge of data architecture/models & safe handling of data
• Working knowledge of CRM will be highly regarded (Salesforce, Microsoft Dynamics)
• Certification or equivalent experience in Salesforce CRM
• Ability to talk knowledgeably about marketing automation and lead capture and its implications on business outcomes
• Experience in the application of digital technologies in a marketing environment and digital marketing campaigns

For a copy of the position description, please see below:

 PD - Email and Automation Specialist.pdf

Applications for this position close on Sunday 5th March, 2023.

Successful applicants will need to comply with vaccination mandates imposed by the relevant state/territory government. Applicants who attend third-party sites to undertake University activities will also be required to comply with any other directions or requirements in place at the third-party location.

SPECIAL REQUIREMENTS

• Infrequent work outside business hours is required (e.g., work at evening or weekend events is required)
• Drivers Licence 
• Working with Children Check (refer to Recruitment Procedure)

Please submit your updated resume and a short cover letter outlining your skills and experience for this role.

For a confidential discussion regarding this position, please contact Stephanie Bellassai (Manager, International Journeys) via email [email protected]

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Advertised:23 Feb 2023 AUS Eastern Daylight Time
Applications close:05 Mar 2023 AUS Eastern Daylight Time