Digital Marketing Specialist

Are you a driven, passionate individual who gets excited about student recruitment and enhancing customer experience in the digital marketing space?

Join a growing team within Flinders International, dedicated to revolutionising student recruitment while maintaining a flexible work environment that supports your personal and professional growth.

What sets us apart? We value humour, innovation, proactivity, and a sense of fun! If you're ready to bring your expertise, creativity, and enthusiasm to the table, we want to hear from you.

About the Opportunity

We are seeking a Digital Marketing Specialist to write, edit, and publish content across a variety of channels including websites, automated marketing campaigns, and other platforms, to ensure exceptional user experience.

The Digital Marketing Specialist will work within Adobe Experience Manager (CMS), and with our web and international digital recruitment team, to deliver iterative improvements to the prospective student journey in support of Flinders International’s marketing and recruitment objectives.

This role will also play a pivotal role in:

• Enhancing and maintaining the Flinders International component of the website - along with the China and Vietnam region-focused microsites - ensuring they are up-to-date, accurate and consistent with University brand guidelines and policies

• Supporting the Marketing Communications Partner in planning, executing, optimising and reporting on paid marketing campaigns in key market regions on platforms such as Google Ads and social media channels.

For a comprehensive list of the roles and responsibilities, please view the attached position description.

About You 

The successful applicant will be a challenge-seeker, with a high level of problem-solving and organisational skills with the ability to work autonomously, prioritise tasks and meet deadlines.

 You will have proven knowledge of best practice principles and standards for digital content across web, social and email marketing, with the ability to analyse and interpret data to optimise for UX and UI.

You will also demonstrate:

• Completion of a degree in communications, marketing, or a related discipline with subsequent relevant experience; or an equivalent combination of experience and/or education and/or training.

• Experience in writing, editing and proofreading content for digital channels.

• High level of interpersonal skills and the ability to work cooperatively in an expanding team and with internal stakeholders.

• Understanding of industry best practices and the ability to interpret and apply relevant policies and procedures, including content delivery standards, usability and accessibility.

Experience in Adobe Experience Manager, Wordpress and Marketo will be an advantage.

Portfolio of the Vice-President & Pro Vice-Chancellor (International):  

The Portfolio of the Vice-President and Pro Vice-Chancellor (International) is leading Flinders University’s international strategy in collaboration with the Senior Executive Team, Colleges and Portfolios to ensure that internationalisation is integrated into the core University activities of teaching, research and engagement. The Portfolio comprises of three teams, referred to as Flinders International:

• International Recruitment

• International Engagement

• International Operations and Performance

Key to this is driving international student enrolment through an enhanced focus on international recruitment and partnerships working in close collaboration with our Colleges and Portfolios, along with providing timely and specialised support to all onshore international students throughout their study.

Life at Flinders 

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them.

We're transforming and investing in people and facilities to create contemporary, stimulating, and satisfying learning and work environments that reflect our core values of excellence, innovation, courage, and integrity..

With 17% Superannuation + salary packaging options, salary is just the beginning -  To view the terrific range of benefits available to our staff please visit the Why work at Flinders page on our website

Our Commitment to Reconciliation and Indigenous Employment 

Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples.  We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies. 

• Please see here for our Reconciliation Action Plan   

• Please see here for our Indigenous Workforce Strategy   

Prescribed Conditions for Employment

• A valid National Police Certificate which is satisfactory to the University will also be required before the successful applicant can commence in this position. 

• Please note that you may be required to provide evidence that you are up to date with COVID-19 vaccinations, in line with the Flinders University COVID-19 Vaccination Policy   

How to Apply and Information 

• You are required to submit Suitability Statement of no more than 3 pages, addressing the Key Position Capabilities of the Position Description

• For more information regarding this position, please contact Kelly Meier

Certification

Applications to be submitted before 10.00pm:

21 Apr 2024

At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.

Flinders. Fearless.