Digital Marketing Officer (HEO 6)

• Based in the Communications and Marketing Unit in UniSA Online on Light Square
• Full-time 12-month fixed term contract
• Salary from $84,539 - $92,941 per annum (plus superannuation)

About the Role 

We are seeking a Digital Marketing Officer to play a vital part in delivering UniSA Online’s national integrated marketing plan. In this role you’ll be responsible for optimising and implementing digital marketing campaign elements across automations, CRM improvements, paid search strategies and other digital tactics. You will champion best practice techniques in this area making data-led decisions to improve performance, maximise engagement and meet quarterly targets.  

About UniSA 

The University of South Australia is Australia’s University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Our graduates are the new urban professionals, global citizens at ease with the world and ready to create and respond to change. Our research is inventive and adventurous and we create new knowledge that is central to global economic and social prosperity.

Core Responsibilities

• Identify and develop digital marketing campaigns across paid search, CRM and other applications to deliver UniSA Online’s integrated marketing plan and meet commencing student targets
• Optimise the performance of digital marketing activities, including (for example) EDM nurtures, social media and digital content for prospective and continuing student communication campaigns
• With the Communications Coordinator, create, design and deliver content across all digital platforms ensuring accuracy and relevance to specific target audiences
• Develop high-level knowledge of UniSA Online’s academic programs in order to be a resource for coordinating and maximising contribution to University marketing activities
• Provide expert advice on digital marketing and web applications and technologies, by considering the University’s accessibility and useability framework

• Sound demonstrated knowledge, skills and experience in a comparable role.
• Experience in developing and implementing digital communications, including paid and organic search as part of integrated marketing campaigns for a wide range of audiences
• Experience in the development of best practice digital customer engagement and CRM marketing automation activities
• Experience and skill in the use of web authoring and multimedia technologies, including understanding of web accessibility guidelines
• High level interpersonal, oral and written communication skills, including the proven ability to successfully negotiate and interact with stakeholders, both within and external to the University 
• Demonstrated experience in analysing and interpreting data and statistics and preparing marketing analysis and reports

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as: 

• Access to great personal development opportunities 
• Competitive salary negotiated under the Enterprise Bargaining Agreement 
• Flexible working conditions 
• A range of salary packaging options, including vehicle leasing, laptops and car parking fees 
• Various on-site services available at our campuses which may include on-site gym membership 

As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment. Our people are authentic, resilient, and influential, and we deliver results. 

How to Apply 

For a copy of the position description and to apply, please visit Working at UniSA . The online application form will list the specific selection criteria that you need to address.

Please address your cover letter to Alex Koszegi, Senior Consultant: Talent Sourcing. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at [email protected] using job reference number 5081.

Applications close: 11.30pm Sunday 23 April 2023

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment. 

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Applications must be lodged online, please note UniSA does not accept applications via email.

UniSA is committed to developing a diverse workforce and a constructive enterprising culture in which everyone can thrive.

For further support, contact Recruitment Central on +61 8 8302 1700 or email [email protected] and you will receive a response within one working day.

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