Digital Marketing Coordinator (Analytics and Performance) (HEO 7)

Updated: about 1 month ago
Location: Adelaide, SOUTH AUSTRALIA
Deadline: 18 Jan 2021

  • Based in the Digital Marketing team in UniSA’s Communications and Marketing Unit
  • Full-time, fixed term contract until 28 August 2021, based at City West campus
  • Salary range: $88,634 - $99,510 per annum (plus superannuation)


About the Role

We have an exciting opportunity for an individual to manage continuous improvements and optimisation of the University’s digital marketing environments, with an emphasis online customer behaviour analysis and the use of digital marketing analytics to deliver business outcomes.

About UniSA

Working closely with the wider Communications and Marketing unit staff, the Digital Marketing team manage UniSA’s online profile and customer engagement through a variety of digital channels, platforms and applications. The team is responsible for the University’s corporate web presence; paid and organic search performance; marketing automation, systems and CRM; and digital marketing analytics.

Core Responsibilities

  • Provide advice and project management skills to complex digital projects
  • Manages the University paid search advertising strategy and organic search optimisation
  • Coordinate digital reporting and dashboards
  • Build the corporate website presence via the CMS
  • Optimise content and ensure the UX remains dynamic

Essential Skills and Experience


  • Tertiary qualifications in digital marketing, analytics, IT, web development, marketing, communications or a related discipline with additional experience as a specialist or equivalent demonstrated knowledge, skills and experience
  • Experience in managing digital analytics analysing customer behaviour and reporting
  • Proficient across various digital technologies, including CMS, CRM and marketing automation platforms, Google Business Suite (AdWords, Analytics, Keyword Planner) and social channels
  • Experience leading web development for a service or marketing purpose

Benefits
Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as:
  • Access to great personal development opportunities
  • Competitive salary negotiated under the Enterprise bargaining agreement
  • Employee assistance and development programs
  • A range of salary packaging options, including vehicle leasing, laptops and car parking fees
  • Corporate health insurance
  • Various on-site services available at our campuses which may include on-site gym membership
  • A variety of leave arrangements

Culture
As a University of Enterprise, we offer a dynamic and agile workplace culture, one that embraces challenges and thrives on breaking new ground. Our staff are creative and innovative thinkers, communicating with clarity, conviction and enthusiasm. We embrace diversity and inclusion in a vibrant, engaging environment. Our people are authentic, resilient, and influential, and we deliver results.

How to Apply

For a copy of the position description and to apply, please visit Working at UniSA . The online application form will list the specific selection criteria that you need to address.

Please address your cover letter to Julie Bennett, Recruitment Consultant. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at recruitment@unisa.edu.au using job reference number 2746.

Applications close: 9.00 am Monday 18 January 2021

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment.

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Applications must be lodged online, please note UniSA does not accept applications via email.

UniSA is committed to developing a diverse workforce and a constructive enterprising culture in which everyone can thrive.

For further support, contact Recruitment Central on +61 8 8302 1700 or email recruitment@unisa.edu.au and you will receive a response within one working day.

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