Digital Marketing Campaigns Producer

Apply now Job no:536697
Work type:Full-time
Location:Flexible
Categories:Marketing and Communications

• Flexible location
• Full-time, Fixed term
• HEW 6 $85,588 - $92,428 + 17% Superannuation

The Senior Digital Marketing Producer, will support the delivery of marketing and communication strategies to aid in the effective recruitment of prospective students for Deakin’s study areas of Business and Law.

The successful candidate will coordinate video production projects and support the delivery of digital marketing initiatives such as multichannel advertising campaigns to facilitate the implementation of marketing and communications strategies.

Your key responsibilities will include:

• Develop video and digital assets for digital, web and social marketing channels
• Lead advertising campaign builds for priority domestic and international study areas
• Support the activation of paid advertising campaigns, primarily in digital and social channels
• Support advertising campaign platform optimisations and reporting
• Support communications strategies for conversion marketing initiatives, such as paid search
• Coordinate the implementation of paid and organic promotion of course webinars, student/alumni stories and promotional course videos
• Support social media content briefing and monitoring
• Develop and implement practical, accessible solutions based on stakeholder needs

To be successful you will have:

• Experience in project management processes to produce video and digital assets.
• Experience in developing digital marketing campaigns using AdBuilder platforms such as Facebook Ads Manager, Google Suite and Sizmek
• Experience in delivering digital marketing initiatives such as multichannel advertising campaigns that effectively recruit prospective students
• Knowledge of the digital media landscape and content requirements for each media channel
• Experience of the Adobe Creative Suite such as Premiere, After Effects or Photoshop
• Experience with coordinating internal and external stakeholders
• While not essential, applicants who have the technical and creative skills to produce and/or edit videos in-house are highly regarded
• Any other duties as directed, commensurate with the scope and classification of the position.

This role is available as a full-time, fixed term opportunity for 12 months.

For a copy of the position description, please see below:

 PD - Senior Digital Marketing Producer HEW 6.pdf

Applications for this position close on Sunday 26th March.

SPECIAL REQUIREMENTS

• This role requires the incumbent to apply for and maintain a Working With Children Check

Offers of employment from Deakin University are conditional upon the applicant being fully vaccinated against COVID-19 or medically exempt and providing satisfactory evidence of the same. You can view a copy of the University’s COVID-19 Vaccination Procedure . 

Please submit your updated resume and a short cover letter outlining your skills and experience for this role.

For a confidential discussion regarding this position, please contact Hayley Short, Marketing Manager (Business & Law) at [email protected]

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Advertised:15 Mar 2023 AUS Eastern Daylight Time
Applications close:26 Mar 2023 AUS Eastern Daylight Time