Digital Analytics and Optimisation Specialist

• Continuing, Full Time
• Global Brand and Marketing
• CQUniversity Brisbane, Melbourne, Mackay, Rockhampton or Work From Home
• Higher Education Worker Level 7
• Total Remuneration $109,437 to $119,687 pa (including salary of $92,476 to $101,138 plus 17% superannuation and leave loading) 

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

CQUniversity’s Digital Experience team, within the Global Brand and Marketing Directorate, plays a critical role in generating interest in CQUniversity, and providing expertise and leadership to the organisation across its digital platforms including campaigns, search, web, social media and analytics.

As a specialist in the Digital Experience team, you will work with key stakeholders to manage the University's end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools. With an advanced understanding of search, display, web and social media platforms and platform management software, your role will be integral in utilising available resources to drive business decisions.

You will implement strategies for measuring and providing performance data and insights across multiple digital channels to enable the University to make evidence-based decisions extending from digital campaigns through to personalisation and website optimisations. This will require experience and understanding of data visualisation tools, Google Analytics, tag management and reporting automation.

If you have a keen eye for detail, a passion for digital innovation, and can deliver meaningful insights, technology integrations and communicate strategies for improvement to multiple stakeholder groups, we want to hear from you. With campuses strategically-placed across Australia, CQUniversity’s footprint is one of the largest in the country. Come and do what you do best at a truly great University and enjoy fantastic benefits including work-life balance priorities, flexible work arrangements including working from home options, 6 weeks annual leave, endless professional development opportunities, and much more. 

• A relevant degree, with four years subsequent experience, or extensive experience and expertise in technical or administrative fields.
• Strong business and marketing acumen to understand impact of digital marketing in respect to business objectives.
• Demonstrated ability to initiate, develop and implement digital projects including knowledge and experience in Google Marketing Platforms, SEO, SEM and content management systems, UX web design, and social media and advertising.
• Proven ability to measure ROI of digital marketing, eCommerce and online conversion for true business impact on strategic objectives.
• Advanced knowledge and experience with a range of software, web tools, and social media platforms.
• Outstanding oral and written communication skills.
• Proven time management and organisational skills with a demonstrated ability to work with minimal supervision.

For further information about this position, please refer to the Position Description .

Applications Close: 11:59pm, Sunday, 30 April 2023

Job Requisition ID: 2768

Contact Details: 

Susie Bate

0438 319 883

[email protected]

When submitting your application, please include:  Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position.

Please note, applicants for the position must have full time work rights.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.