CRM Campaign Specialist

Updated: 21 days ago
Location: Melbourne, VICTORIA
Deadline: 30 Jun 2024

Job no: 0060292
Location: Parkville
Role type: 
Full time; Continuing 
Student and Scholarly Services (SASS)
UOM 7 – $106,432 - $115,211 p.a. plus 17% super

  • Make your impact. 
  • Add value to student communications using your CRM expertise to make data driven decisions.  
  • Brilliant benefits and a flexible hybrid work environment!  

About the Role
Join our team as a CRM Specialist and dive into the exciting world of student communications! You'll be part of a dynamic team of 20 experts, all focused on revolutionising how we connect with students through email campaigns and automation. Reporting to the CRM Campaign Manager, you'll work closely to craft and execute CRM emails that take student journeys to the next level. But that's not all – you'll also have the opportunity to lend your expertise to email migration strategies and drive the analysis and enhancement of our communications. Expect to engage with stakeholders regularly, making your mark in the ever-evolving landscape of student engagement.

Your responsibilities will include:

  • Collaborating with colleagues and stakeholders to design and deliver outstanding email journeys for future and current students
  • Understanding the broader requirements of Student Services to support the migration of emails onto the CRM
  • Supporting the planning and technical implementation of SASS CRM communications activities and identifying improvement opportunities
  • Investigating technical issues and partnering with specialist teams to resolve.

Who we are looking for
Are you experienced in building and sending emails within a CRM? We are looking for a campaign specialist with expertise in applying web analytics and producing concise insights that inform decisions and enhancement. You will have a solid knowledge of digital marketing solutions, techniques, and best practices. You have highly effective verbal and written communication skills and are familiar with user communication journeys.

You will also have:

  • Sound knowledge of, and experience with customer relationship marketing/communications
  • Experience with building emails and executing email sends from Salesforce Marketing Cloud or equivalent platforms.
  • Experience partnering in a challenging and changing environment to deliver business outcomes – with a focus on stakeholder management, negotiation and collaboration.
  • Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions e.g. Salesforce Marketing Cloud, Google Data Studio

For further information regarding responsibilities and requirements please refer to the attached PD.

This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the University. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Your new team – Student and Scholarly Services 
Student and Scholarly Services provides student administration and services from recruitment and point of enquiry to graduation.  This team also delivers well-being and scholarly services to students and staff.

What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

The University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn .   

Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity.  First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our 2023-2027 Indigenous strategy please visit -

Join Us!
If you feel this role is right for you, please apply with the following documents: 

  • Resume
  • Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process, please feel free to contact Petra Newton-Rohoman via email at [email protected] , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

If you have any particular questions regarding the job please follow the contact details listed on the Position Description.

Please note that in the event of sourcing a suitable candidate, the closing date for applications may be brought forward, and the job vacancy may be closed. Therefore, we encourage interested individuals to submit their applications promptly.

Position Description

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