CRM Campaign Manager (Advancement)

Job no: 0037347
Location: Parkville
Role type: Full time; Fixed term for 6 months
Department/School: Strategy and Culture
Salary: UOM 8 – $115,137 – $124,622 p.a. plus 17% super (pro rata for part-time)

• Manage, optimize and execute a data driven marketing strategy
• Further develop both your people management skills and technical ability
• $115,137 – $124,622, 17% super, benefits and a flexible hybrid work environment!

About the Role
This is an opportunity to be a leader and a mentor in the Data Driven Marketing team. You will support the management, optimization and execution of the marketing strategy incorporating data inputs, audience design, multichannel communications, reporting and analysis via the Salesforce OneCRM platform.

You’ll work on Salesforce, seeking opportunities to automate where possible, to achieve business objectives via ongoing , optimised CRM based communications.

Your responsibilities will include:

• Lead discussion on use of CRM to support University Advancement targets and campaigns lead by UC&M, proactively provide strategic advice to optimise use of marketing channels and data to deliver ROI.
• Develop, implement, and optimize highly effective CRM communications strategies ensuring effective and timely delivery of end-to-end campaigns to meet campaign requirements, regularly providing recommendations for improvement across all stages of the prospective student pipeline.
• Proactively design, develop and optimise the CRM customer journey for Recruitment digital channels to deliver on business objectives, aligned to the overall Marketing, Digital UX and Recruitment strategies.
• Coordinate and implement marketing campaigns across the UC&M function to achieve targets.

Who we are looking for
Are you interested in customer relationship management, and want to develop your skills in a University environment? You should be an effective communicator with stakeholder management experience, and an ability to thrive in ambiguity.

You will also have:

• Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business, analytical or other relevant discipline
• Solid knowledge of digital marketing solutions and techniques and an understanding of the key University customer journeys.
• Expertise in applying web analytics and producing concise, salient and applicable management reporting.
• Numerate and ability to conduct business analysis making recommendations on how to optimise CRM marketing activity.
• Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions e.g. Salesforce Marketing Cloud, Google Data Studio

For further information regarding responsibilities and requirements please refer to the attached PD.

This role requires current valid work rights for Australia.

Your new team – Digital Strategy & Channels
The Digital Strategy and Channels team is part of the new Communications & Marketing directorate  and has responsibility for delivering a best in sector digital experience for one of the world’s leading Universities. The University has recently embarked on a leapfrog digital transformation program to realise this vision and this role coffers a rare opportunity to join a team contributes significantly to the effective delivery of leading digital experiences, with a broad canvas in a purpose-led organisation.

What we offer you!
In addition to being part of a new team transforming  the University's communications & marketing, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information check out our benefits page!

The University of Melbourne
We’re tightly connected with community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn .  

Be yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community. For more information please visit our Diversity and Inclusion page. We encourage and welcome applicants from diverse backgrounds.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at hr-talent@unimelb.edu.au .

Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people. We recognise that reconciliation is central to our purpose. For more information please visit our Reconciliation page.

Join Us!
If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience. Please note that you are not required to provide responses against the selection criteria in the Position Description.