Content and Campaigns Manager

Updated: 6 months ago
Job Type: FullTime
Deadline: The position may have been removed or expired!


About RMIT Vietnam                                                                                                                       

RMIT is a global university of technology, design, and enterprise. We are global in footprint and even more importantly, we are global in mindset. We are committed to making a positive impact wherever we go. The wider our reach, the deeper our connections, the greater our impact.

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University with 700 staff and 7,000 students, in three locations, and recently awarded one of the Best Companies to work for in Asia 2020. From a media perspective RMIT Vietnam enjoys a 40% share of voice in the sector. It brings a world-class education and globalised study environment to the heart of Asia, offering programs in business, technology, communication, design, fashion, and English language. It boasts an impressive range of extra-curricular activities that encourage students to innovate and network globally.

Degrees are awarded by RMIT in Australia and taught in English, enabling Vietnamese students (and visiting international students) the opportunity to receive an international education without having to leave home.

The Role

This dynamic, newly created, position will play a key role in leading and driving the development and implementation of a refreshed content and campaigns strategy which brings coordination, data-led decision making and innovation to the way RMIT delivers communications across the breadth of the University.

Reporting to the Head of Communications and leading a team of content creators, including and digital and production (digital and video), the ideal candidate will be a strategic and creative thinker who brings a wealth of experience in campaign strategy and management, audience engagement, channel innovation, content development and stakeholder management.

Your key responsibilities will include leading the planning and management of content, multi-channel enterprise communications campaigns and channel strategy and performance, whilst also providing best-practice advice and guidance to the wider University Communications team and key stakeholders on innovative solutions which align to RMIT’s priorities, our wider University Communication strategy and audience needs.

Reporting Line

Reports to:  Head of Communications, Vietnam

Direct reports: 4: Communications and Campaigns Officer,  Multimedia Producer, Digital Communications Adviser and Digital Content Producer as well as content production and video production student assistants and freelancers

Skills and Experience

  • Demonstrated experience in managing the creation and distribution of innovative and impactful content for internal and external channels in large complex environments
  • Demonstrated team leadership capabilities and proven delivery of key streams of work in a high performing MarComms function or agency environment.
  • Demonstrated ability to develop strategic communications plans and content that is aligned to both stakeholder objectives and organisational strategy.
  • Knowledge and experience in driving digital innovation through data-led decision making to improve outcomes.
  • Proven experience in content and campaign planning, delivery and measurement that contributes to organisational objectives.
  • Proven stakeholder management experience and the ability to influence at all levels and identify opportunities to deliver measurable communications outcomes.
  • Excellent communication and problem-solving skills and flexible working style.
  • Ability to manage workflow and competing deadlines on multiple projects
  • Experience in encouraging a workplace culture of high performance and promoting accountability for outcomes.
  • Excellent communication skills and demonstrated passion for delivering creative and impactful communications to staff.

Job description


Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.


  • Competitive gross salary in meeting all the key selection criteria.
  • 13th month bonus + private medical insurance (for you and your dependents) + annual health check.
  • 20 days annual leave plus 5 days paid leave Christmas closure, plus public holidays and paid sick leave.
  • Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
  • Free use of onsite gym
  • Library on campus and online - access to RMIT Australia online library

To Apply

Please submit your CV and cover letter outlining your experience by clicking on the ‘Apply now’ link. 

Applications Close:
27 thg 3 2023 11.59 pm

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

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