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Job Title: Senior Data Engineer Physical Location: Kent Campus - Kent, OH Salary: $77,158 - $91,853 Basic Function: The Data Management & Analytics team at Kent State University is looking for a
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data and reporting systems. Identify and deploy AI tools for analytics, audience engagement, user journeys and personalization. Define KPIs and develop actionable insights to guide content strategy and
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. Write, edit and organize web content that is clear, accessible, engaging and visually cohesive. Analyze web analytics, search behavior and engagement data to identify opportunities for webpage and digital
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, utilizing digital media monitoring tools, analytics and trend data to provide usage reports and recommendations for additional digital presence. Create, monitor and analyze performance of paid digital
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equipment, software and services for continuous optimization and improvement of the unit's digital marketing presence. Manage the videography data storage system, ensuring the proper archiving, organization
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interested in candidates with the potential to deliver high quality instruction in Social Media or Digital Marketing and Marketing Analytics at the undergraduate level. Involvement with Ph.D. students is
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. Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance. Establish content performance goals and measurement frameworks
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. Responsibilities also include resource development and training materials, ongoing support, and maintenance of the contract repository. Serves as the department’s primary resource for reporting, analytics, and data
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. Provide data reports to Enrollment Management leadership detailing digital efforts through CRM. Make recommendations to leadership on how to strengthen overall marketing and communications plans, as
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-platform data integration, audience analytics and strategic performance reporting. Through a blend of technical expertise with strategic storytelling, the position collaborates with college partners and