Managing Customers for Strategic Advantage, 21-22 June 2012, Melbourne
100% SCHOLARSHIPS AVAILABLE NOW
This 2-day program discusses how to manage customer acquisition and retention to improve overall organisational performance and sustainability. The first part of the program lays the foundation for understanding customer behaviour and loyalty. The second part focuses on the specific tools that can help build customer intimacy and turn customers into loyalists. Note: NFPs will be able to adapt concepts for "customers" and apply to donors and other stakeholders of a NFP organisation.
- Core ideas of high performance marketing
- The logic of customer loyalty
- Service quality as the foundation for loyalty
- Customer relationship management tools
- Loyalty strategies
- What to do when things go wrong
Click HERE for the full program details.
To be eligible applicants must be:
· current employees in a not-for-profit organisation;
· hold an undergraduate degree or equivalent work experience; and
· have a minimum of 2 years of relevant work experience.
Scholarships will be awarded based on demonstrated previous achievement, organisational support and demonstrated leadership.
Two 100% scholarships are available (value $2500 each).
Only the cost of the course is provided in the scholarship. Travel and accommodation (if needed) are not included.
Application closing date:
Applications are due by 31 May 2012.
Click HERE to download an application.
Tags: Community Leadership & Management Marketing & Fundraising Other SHOW ALL Short Course SHOW ALL VIC SHOW ALL Open for applications
Ph D Scholarship – Sustainable Consumption And Digital Media, Swinburne University of Technology , Australia, 20 days ago
Applications are invited for a PhD scholarship based at the Swinburne University, Hawthorn campus, Melbourne, Australia, in conjunction with CSIRO. The PhD scholarship is part of a collaborati...
Ph D Position In Geomatics/Gis At The University Of Florida, University of Florida, United States, 24 days ago
The Geomatics Program at the University of Florida is seeking a PhD candidate to work on spatio-temporal analysis of crowd-sourced geographic information and social media data. The PhD research wit...
Macquarie University Ph D Scholarship Dynamics Of The Queensland Fruit Fly Microbiome, NSWDPI, Australia, 17 days ago
A PhD opportunity is available in Australia on a project investigating the microbiome of the Queensland fruit fly (Bactrocera tryoni; Tephritidae) (‘Q-fly’). Investigations will focus on the compos...
Two Full Ph D Scholarships In Marine Biology At The University Of Auckland, New Zealand., University of Auckland, New Zealand, about 1 month ago
Two PhD scholarships in marine biology at the University of Auckland, New Zealand, to study aspects of the biology of deep water lobsters. One PhD scholarship is for research on the distribut...
2 Ph D Vacancies In Atmospheric Physics, University of Bremen, Germany, 13 days ago
Two phd vacancies in the field of atmospheric physics at the Institute of Environmental Physics and Remote Sensing (IUP/IFE) of the University of Bremen are available.The positions are framed withi...
Ph D Student In Parallelizing Compilers And Runtime Systems , Institute of Computer Science, University of Innsbruck, Austria, 18 days ago
The Institute of Computer Science at the University of Innsbruck, Austria seeks for excellent Phd students to carry out research in optimizing and parallelizing compilers for C++ applications on ex...