Managing Customers for Strategic Advantage, 21-22 June 2012, Melbourne
100% SCHOLARSHIPS AVAILABLE NOW
This 2-day program discusses how to manage customer acquisition and retention to improve overall organisational performance and sustainability. The first part of the program lays the foundation for understanding customer behaviour and loyalty. The second part focuses on the specific tools that can help build customer intimacy and turn customers into loyalists. Note: NFPs will be able to adapt concepts for "customers" and apply to donors and other stakeholders of a NFP organisation.
- Core ideas of high performance marketing
- The logic of customer loyalty
- Service quality as the foundation for loyalty
- Customer relationship management tools
- Loyalty strategies
- What to do when things go wrong
Click HERE for the full program details.
To be eligible applicants must be:
· current employees in a not-for-profit organisation;
· hold an undergraduate degree or equivalent work experience; and
· have a minimum of 2 years of relevant work experience.
Scholarships will be awarded based on demonstrated previous achievement, organisational support and demonstrated leadership.
Two 100% scholarships are available (value $2500 each).
Only the cost of the course is provided in the scholarship. Travel and accommodation (if needed) are not included.
Application closing date:
Applications are due by 31 May 2012.
Click HERE to download an application.
Tags: Community Leadership & Management Marketing & Fundraising Other SHOW ALL Short Course SHOW ALL VIC SHOW ALL Open for applications
Csiro Postgraduate Scholarships , CSIRO, Australia, 18 days ago
•Are you passionate about a career in science?•Access CSIRO's world-class facilities•Apply for a CSIRO PhD Scholarship now!Each year, CSIRO supports PhD Scholarships for students to work on project...
Ph D Research Fellow Position In Applied Mathematics, Focusing On Biomedical Data Analysis., Bergen University College, Faculty of Engineering and Business Administration, Norway, 20 days ago
The PhD research fellow will be affiliated with the faculty’s ICT-oriented strategic research program on ICT engineering (http://ict.hib.no) which currently includes 20 professors and associate pro...
Ph.D. Student/Scientific Assistant Position In Computer Science (Formal Methods), Topic: Reactive Synthesis Of Program Code For Graphical User Interfaces, University of Bremen, Germany, 13 days ago
The "Modelling of Technical Systems" research group at the University of Bremen is seeking to hire1 Ph.D. Student / Scientific Assistantfor the duration of 3 years for a project on *reactive synthe...
Ph D Opportunity: Engineered Extrasynaptic Gabaa Receptors: Towards Novel Analgesics., The University of Sydney, Faculty of Pharmacy, Australia, 14 days ago
We are an ion-channel pharmacology and drug discovery lab lead by A/Prof Thomas Balle, A/Prof Philip Ahring & Prof Mary Collins and we have recently secured a linkage grant titled : Engin...
Greenwood Tomkys Fund Scholarship In Paramedicine , University of Southern Queensland, Australia, 5 days ago
In 2017, USQ will offer one Greenwood-Tomkys Fund Scholarship in Paramedicine. The Greenwood-Tomkys Fund has been established through the Estate of the late Betty Greenwood and in conjunction with...
Greenwood Tomkys Fund Honours Scholarship In Oncology, University of Southern Queensland, Australia, 5 days ago
In 2017, USQ will offer one Greenwood-Tomkys Fund Honours Scholarship in Oncology . The Greenwood-Tomkys Fund has been established through the Estate of the late Betty Greenwood and in conjunction...