Web & Digital Strategist

University of Kansas, United States

Updated: about 3 hours ago
Location: Lawrence, KANSAS

27776BR

Enrollment Marketing Comm


Position Overview

At KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!

The Web & Digital Strategist leads the KU Enrollment and Admissions web and digital advertising strategy to help facilitate the recruitment and enrollment of new students to the University of Kansas. This person will be responsible for all aspects of overseeing our website, ensuring it is up-to-date, engaging, leverages SEO best practices and is easy to navigate. This individual also leads our digital advertising efforts, creating dynamic and effective digital ads through paid search, paid social, and other advertising channels. The ideal candidate will have experience with website management, search engine optimization, digital advertising, troubleshooting, as well as a strong understanding of analytics and reporting.

If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors. KU also offers employees educational and professional development opportunities. KU is a great place to work!


Job Description

90% Web and Digital Strategy for recruitment and enrollment

  • Lead the creation of site content and features to continually improve the website user experience and support the organization’s goals and strategies
  • Manage the website’s content, including writing new content, creating new pages and functionality, editing and auditing existing content, and removing outdated content
  • Execute and manage digital advertising campaigns. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
  • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
  • Stay up to date with the latest web design and development trends and technologies. Identify ways to improve website UX, identifying and fulfilling opportunities for website improvement based on user feedback and performance metrics
  • Monitor, assess, and report on website performance. Monitor site analytics and develop monitoring dashboards for performance tracking. Work closely with internal teams to advise on Web Analytics data use & strategy, and content development
  • Responding to and troubleshooting all website issues.
  • Increase traffic and engagement to the website. Apply SEO and SEM best practices and strategies
  • Complete tests to ensure website efficiency and quality
  • Evaluate competitors’ websites, and follow industry best practices
  • Ensuring full compliance on the website with all laws and regulations
10% Other duties as assigned

Required Qualifications

  • Bachelor’s degree in marketing, communications, advertising, journalism, web design, web development, computer science or related field.
  • Two years of related experience, which could include web design and development with proven experience successfully managing and update websites
  • Strong working knowledge and experience with Content Management Systems as demonstrated by application materials
  • Working knowledge and experience using web analytics tools (e.g. Google Analytics, Tag Manager, Hotjar, etc.) as demonstrated by application materials
  • In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing) as demonstrated by application materials

    • Preferred Qualifications

  • Proficiency with HTML, CSS, JavaScript 
  • Experience with Drupal CMS
  • In-depth knowledge of and experience utilizing current digital trends
  • Interpersonal skills and experience collaborating with various departments, which could include Marketing and Communication teams.
  • Experience with budget management

    • Contact Information to Applicants

    Dave Hunt
    [email protected]


    Additional Candidate Instruction

    In addition to the online application, the following documents are required to be considered for this position:

  • A cover letter addressing how required and preferred qualifications are met.
  • Resume or curriculum vitae.
  • Contact information for three professional references.

    • Incomplete applications will not be considered.


    Application review begins Monday, May 13, 2024 and will continue until a qualified pool of candidates has been identified.

    Advertised Salary Range

    $50,000-$60,000


    Application Review Begins

    13-May-2024


    Anticipated Start Date

    10-Jun-2024


    Primary Campus

    University of Kansas Lawrence Campus


    Employee Class

    U-Unclassified Professional Staff


    Job Family

    Public Affairs-KUL


    Work Location Assignment

    Hybrid


    Disclaimer

    The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for Civil Rights and Title IX, [email protected], Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY.


    Similar Positions