Sr. Assoc. AD External Ops-Revenue Generation & Brand Management

William and Mary, United States

Updated: 1 day ago
Location: Williamsburg, VIRGINIA
Job Type: FullTime

Position Information
Position Information


Position Number FP824W
Position Title Sr. Assoc. AD External Ops-Revenue Generation & Brand Management
Employment Category Full Time Professional
Location William & Mary
Department 832500 Promotions
Unit Mission Statement
The Department of Intercollegiate Athletics at William & Mary is dedicated to the pursuit of excellence in all its endeavors. We are committed to an outstanding intercollegiate athletics program by:
· Forging an environment that demands success with integrity;
· Winning championships;
· Empowering leaders;
· Building a championship culture;
· Elevating the prestige of the University and Instilling pride and respect;
· Remaining true to our Core Values of Accountability, Belonging, Creativity, Integrity, and Service
Position Summary
The Senior Associate Athletic Director reports to the Director of Athletics and functions in the execution of his/her duties independently and autonomously. He/she has primary accountability for decision-making in all areas of responsibility related to his/her area. The position is administrative in nature and carries a very high level of responsibility for overall management of the Intercollegiate Athletics program.
The Senior Associate AD is a member of the Director of Athletics Senior Leadership Team. This group is comprised of the individuals who are responsible for all department strategic initiatives
and planning, including but not limited to: student-athlete well-being and performance excellence; student programming; facilities, operations; department policies & procedures; fiscal management; and external relations. This group advises the Director of Athletics on all aspects of the department. Individuals in this group serve as program administrator for one or more Varsity teams, a responsibility that includes, but is not limited to: oversight of overall programs, supervision and evaluation of head coaches, monitoring budget and NCAA compliance, and working with the head coach to create and manage an environment conducive to both academic and competitive excellence.
The position requires a commitment to and understanding of NCAA rules and regulations, as well as fostering an environment of compliance with NCAA rules and regulations of all staff, coaches, student-athlete, athletics, and University community.
The Senior Associate Athletic Director is responsible for fostering a commitment to diversity and inclusiveness throughout all levels of the organization, including but not limited to, staffing and programming.
Interactions are extensive, both within and outside the department, including Board of Visitors, Senior University Administration, and institutional representatives from visiting institutions, outside group representatives, parents, alumni, fans, and general public.
This position deals with highly sensitive and confidential information. The position performs complex functions, establishes priorities, resolves issues, and operates with significant autonomy.
Conditions of Employment
  • This position is subject to additional hours beyond the typical work week to include evenings and weekends as required to meet the operational needs of the business.
Essential Designation No
FLSA Exempt
Position Restricted? Yes, the appointment is limited due to funding availability
Position Term 12 month - Restricted
Position Months Faculty or Staff: 12 month
Required Qualifications
• Bachelor’s degree in sports management, communications, marketing, or related field, or equivalent combination of education and experience (seven or more years).
• Strong organizational and analytical skills.
• Ability to initiate, analyze, monitor, evaluate and advance strategic plans and programs that support the Athletic Department mission and contribute to the overall goals and objectives of the external relations programs.
• Excellent organizational, interpersonal, verbal and written communication skills.
• Skill and comfort in proactively building relationships with alumni, donors and community members.
• Ability to generate strategic and creative solutions in order to advance the department’s efforts to maintain and strengthen high-quality relationships with all audiences.
• Skill and ability with managing multi-phase projects from inception to completion, including the ability to build consensus among team members and balance multiple concurrent priorities.
• Ability to work independently and as part of a team.
• Ability to use both problem solving and sound judgment in situations requiring independent initiative and tact.
• Experience with brand management, creative campaigns, multimedia technology and
communication plans.
• Exceptional ability to work in a networked way, emphasizing collaboration in a complex environment.
• Understanding of NCAA rules and regulations.
• Ability to integrate complicated bodies of knowledge and demonstrates strong analytical acumen.
Preferred Qualifications
• Master’s degree in sports management, communications, marketing, higher education, or a directly related field.
• Experience working in higher education or a comparably complex organization.
• Experience at the Division 1 level.
• Experience with budget development.
• Progressive responsibility in supervisory, managerial, or leadership role.
Is the position remote work eligible? Hybrid (works remotely at least 1 day per week but not full-time)
Remote Work Disclaimer
Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.
Advertised Pay Range up to $120,000
Advertised Pay Range Statement
All hiring rates are commensurate with relevant experience up to the advertised amount considering internal alignment.
University Salary Range U16
Benefits Summary Statement
William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program).
Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/uhr/benefits/index.php?type=none
Job Open Date 04/16/2024
Review Begin Date 04/19/2024
Job Close Date
Open Until Filled Yes
Special Application Instructions
Background Check Statement
William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.
EEO Statement
William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.

Similar Positions