Social Media Specialist

University of North Carolina at Charlotte, United States

Updated: 3 months ago
Location: Charlotte, NORTH CAROLINA
Job Type: FullTime
Deadline: ;

Position Information
General Information


Vacancy Open to All Candidates
Employment Type Permanent - Full-time
If time-limited, note appointment end date
Hours per week 40
Months per year 12
Position Number 004276
NC Salary Grade Equivalency GN06
Classification Title Public Communications Specialist - Contributing
Working Title Social Media Specialist
Salary Range $37,153 - $45,409
Anticipate Hiring Range $37,153 - $45,409
FLSA Status Non Exempt
Division University Advancement
Department University Communications (Adm)
Work Unit Social Media
Work Schedule
8:00 am – 5:00 pm; Monday – Friday with occasional evening and weekend hours required in conjunction with social media monitoring and coverage of certain events. Events are heaviest during the academic semesters.
Primary Purpose of Position
The Social Media Coordinator position is dedicated to the overall support and coordination of social media operations for the @unccharlotte and @49erAlumni social media presences. The main responsibilities of this position include project management, handling logistics for content creation, coordinating cross-campus social initiatives, analytics support, ambassador programs, and general social media support as assigned.
Minimum Education/Experience
Required Minimum Qualifications:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four-year college or university with a major in a closely related field that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Essential Job Duties
As a member of the University Social Media Team, the Social Media Specialist position is dedicated to the overall support and coordination of social media operations for the @unccharlotte and @49erAlumni social media presences. Their scope of responsibility includes:
  • Serving as the project manager for all social media related content needs (i.e. coordinating shoots, coordinating talent to appear in videos, scheduling brainstorming sessions, ensuring projects are on track, etc.).
  • Coordinating execution of social media giveaways.
  • Utilizing the Brandwatch social management tool to tag and manage content organization.
  • Analyzing social media data and supporting the creation of quarterly reports.
  • Supporting the planning and execution of university wide campaign-related social media.
  • Serves as on-shoot support for content creation opportunities.
  • Supports content development, copy writing, content pitching, and other forward facing social media management efforts.
  • Other social media related duties as assigned.
Other Work Responsibilities
  • Collaborates with the social media team on other social media related duties as needed, including support with community management, efforts to be responsive via direct messages, social media monitoring, social media listening, and other needs as they arise.
Departmental Preferred Experience, Skills, Training/Education
  • Bachelor’s degree in Digital Media, Communications, Marketing, or related field.
  • 1-2 years of professional social media and/or marketing/communication internship experience.
  • Detail-oriented and able to manage multiple elements of a project.
  • Strong judgment and ability to use discretion when handling sensitive or confidential information.
  • Previous experience in working with/on a non-personal social media account (i.e. brand or organization social media experience).
  • Strong understanding of how brand social media differs from personal social media in voice/tone, strategy, management, etc.
  • Ability to adapt quickly to the ever-changing digital communication space and willingness to learn and adapt to meet emerging needs.
  • Social media content, coordination, or management on behalf of a brand in a professional setting
  • Ideally, the candidate would not have only social media content experience but also experience managing a social channel.
  • Higher education experience is strongly preferred
Necessary Licenses or Certifications
Work Location Foundation Annex Building
Posting date 01/30/2024
Closing date 02/07/2024
Proposed Hire Date 02/26/2024
Contact Information
Special Notes to Applicants
When submitting an online portfolio, a few helpful tips to consider:
  • While the hiring committee would love to see content that applicants have developed, it’s also incredibly informative to show social media-specific examples (v.s. just the media that accompanied the social media approach). Screenshots of social media an applicant has executed are desired for filling this role.
  • Because social media can be so collaborative, the hiring committee would love to understand what the applicant directly contributed to when reviewing the work in their portfolio (i.e. the applicant may have developed the social media approach and copy, but sourced photos elsewhere). This allows us to understand the depth of an applicant’s body of work.


Additional Information:

  • UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
  • The finalist will be subject to a Criminal Background Check.
  • Please upload reference information including ​names, position titles and company/institutions, phone numbers, and email addresses of at least ​two​ current/previous supervisors.
    • The Search Committee will not contact references without first verifying permission with the finalist.
  • When answering the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers (see the job duties section of previous employment).
  • Do not write ‘see resume’ on your application when completing the job duties section.
  • Please submit a resume and cover letter with your application.
  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience

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