Senior Director, Athletics Ticket Sales & Strategy

Auburn University, United States

Updated: 10 days ago
Location: Auburn, ALABAMA
Deadline: ;

Position Details
Position Information


Requisition Number S3626P
Home Org Name Athletic Ticket Office
Division Name Director Intercollegiate Athletics
Position Title Senior Director, Athletics Ticket Sales & Strategy
Job Class Code BB63
Appointment Status Full-time
Part-time FTE
Limited Term No
Limited Term Length
Job Summary
Auburn University Athletics is excited to begin the search for a Senior Director of Ticket Sales & Strategy! This individual will direct the overall sales & service strategy for the internal sales team and understands that revenue generation and customer service are the priority and number one goal. They will develop both the short- and long-term operational sales & service strategies, working to analyze, develop, and implement new initiatives to enhance the sales team’s effectiveness, while ensuring the best sales leads are focused on first. The Senior Director functions in several leadership roles: including fiscal management, customer service, some gameday operations, management of CRM system, and reporting and lead generation & scoring. Supervises Director of Ticket Sales & Customer Service. Work collaboratively with unit leaders of Ticket Operations, Digital Marketing & Social Media, Fan Experience, and Tigers Unlimited.
About Auburn: Auburn was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-for-auburn.
It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions
  • Responsible for the day-to-day management and provides strategic vision and direction to Auburn’s ticket sales team, overseeing their activities and ensuring alignment with the overall sales and service strategy. Provides oversight and guidance to the Director of Ticket Sales & Customer Service and collaborates on lead identification and scoring for the outbound sales team.
  • Works with sales team and marketing to analyze, develop, and implement new business initiatives to enhance effectiveness, ensure the best sales leads are focused on first, and reporting is accurate and relevant.
  • Develops and implements short-and long-term operational sales strategies to enhance the effectiveness of the ticket sales team. Analyzes market trends, identifies new opportunities, and introduces innovative initiatives to drive ticket sales and revenue.
  • Work closely with leaders from various units, such as Ticket Operations, Digital Marketing & Social Media, Fan Experience, and Tigers Unlimited. Collaborates on cross-functional projects, shares insights, and aligns strategies to enhances overall ticket sales performance and provides an exceptional customer experience. Works in conjunction with Ticket Operations, Marketing, and Tigers Unlimited in forecasting ticket revenue. Collaborates with the Ticket Operations team in budget and pricing recommendations for ticket packages and single game pricing.
  • Oversees the daily management of the CRM system, ensuring its seamless operation and optimal performance. Leads in organizing and conducting salesforce training sessions as part of the onboarding process for new ticket sales, operations, and development staff members. These training sessions aim to equip the team with the necessary knowledge and skills to effectively utilize the CRM system, enhancing their ability to manage customer interactions, track sales activities, and maximize revenue opportunities.
  • Creates standard and custom reports and dashboards to track campaigns and activities, enabling comprehensive monitoring of key metrics and facilitating informed decision-making. These reporting tools provide insights into sales performance, customer engagement, and campaign effectiveness, aiding in strategic adjustments and identifying areas for improvement.
  • Oversees the Director of Ticket Sales & Customer Service.
  • Assists with gameday activities and box office customer service at Football and select sporting events.
  • Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Minimum Qualifications


Minimum Qualifications
Education:
Bachelor’s degree in Public Relations, Business, Marketing, Communications, Sports Administration/Management, or related field
Experience:
4 years of experience in business operations, ticket sales or sales operations, data management, or customer relationship management (CRM) systems. At least 1 year of supervising or leading full-time employees.

Minimum Skills, License, and Certifications


Minimum Skills and Abilities
  • Communication skills (both verbal & written)
  • Attention to detail
  • Knowledge of sales and customer service best practices
  • Demonstrated track record of sales and relationship building and personnel management
Minimum Technology Skills
  • CRM systems (Salesforce preferred) and ticketing/development software (Paciolan preferred)
  • Master’s degree is preferred
  • Experience in an Intercollegiate Ticket Operations environment is desired.
Minimum License and Certifications

Desired Qualifications


Desired Qualifications
  • A Master’s degree and experience in an intercollegiate ticket operations environment is desired.

Posting Detail Information


Salary Range $50,300-$85,500
Job Category Athletics Support
Working Hours if Non-Traditional 7:45a - 4:45p, M-F, nights and weekends as needed
City position is located in: Auburn
State position is located: AL
List any hazardous conditions or physical demands required by this position
Posting Date 05/14/2024
Closing Date
EEO Statement
Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Special Instructions to Applicants
Quick Link for Internal Postings https://www.auemployment.com/postings/45238

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