Senior Assistant Director - Market Analysis

Updated: about 1 month ago
Location: Boston, MASSACHUSETTS


Posted: 20-May-24

Location: Boston, Massachusetts

Type: Full-time

Salary: Open



Internal Number: 5267714

Senior Assistant Director - Market Analysis
About the Opportunity
Reporting to the Senior Director, Market Analysis, the Senior Assistant Director, Market Analysis supports Northeastern University's market research function in the Enrollment Management unit. The primary focus of the Senior Assistant Director, Market Analysis is to lead market intelligence for new programs and initiatives and evaluate existing programs and initiatives across the University's global campus network, in collaboration with the Senior Director, Market Analysis. The Senior Assistant Director will lead both ad-hoc and standardized market research projects within the Market Analysis team and manage the projects of two employees.


  • Conducting research to assess the market viability of both proposed and existing degree programs and other portfolio initiatives offered by the University, including competitive scanning, profiling existing programs, gathering labor and industry data through publicly available and proprietary sources, and gathering existing degree conferral trends.
  • Compiling data into formats appropriate for internal reporting purposes and will analyze key trends from the data in order to foster recommendations to relevant senior leaders and internal clients.
  • Leading the data environment for the Market Analysis team by managing, organizing, and analyzing external data sources using Alteryx, Snowflake, Slate, and Microsoft Excel, collaborating with internal clients for on-demand data needs, and leading the design and build out of dashboards on the Tableau server site.
  • Conducting market assessments annually for all existing academic programs offered through the University, an annual competitive scan of peer and aspirational peer institutions, and an annual scan of competitive pricing.
  • Conducting market assessments for new programs and initiatives, assessment of potential university partners, market analyses for potential university geographic expansion, and focus groups and surveys of prospective students ad hoc.
  • Working on special projects as assigned.

  • Bachelor's degree in business administration or a related (e.g. business analytics, applied social sciences) field; Master's preferred.
  • Five-Seven years' experience in analysis, consulting, market research, product development, marketing, and/or strategy roles;
  • Ability to work independently/autonomously and as a part of a team;
  • Strong analytical skills including the ability to strategically interpret findings and focus analysis and recommendations on implications and actions;
  • Solid written and oral communication skills;
  • Familiarity with market research and analysis methodologies, tools, and techniques - e.g., competitive scanning, interviewing, surveying, data visualization, Google Trends, Alteryx, Tableau, etc.;
  • Adept with Microsoft Office suite (Word, Excel, PowerPoint);
  • Strong data analysis skills;
  • Interest in the higher education market.
    Position Type
    Data Planning and Analysis
    Additional Information
    Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
    Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit for more information.
    Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
    All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
    To learn more about Northeastern University's commitment and support of diversity and inclusion, please see .
    To apply, visit
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    About Northeastern University
    Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.
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