Membership Program Manager

Details

Posted: 02-Jul-24

Location: La Jolla, California

Salary: Open

Categories:

Food Services/Hospitality/Events
Staff/Administrative

Internal Number: 130792

UCSD Layoff from Career Appointment: Apply by 07/03/2024 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Special Selection Applicants: Apply by 07/12/2024. Eligible Special Selection clients should contact their Disability Counselor for assistance.

This work schedule will include at least one weekend day.

DEPARTMENT OVERVIEW

Birch Aquarium at Scripps aquarium.ucsd.edu is a non-profit exploration center for Scripps Institution of Oceanography at UC San Diego. The aquarium showcases over 60 habitats of fish and invertebrates. The interactive museum features research discoveries by Scripps scientists and engages visitors of all ages.

Our goal is to promote conservation efforts that protect our ocean planet. We educate visitors on how our world works and inspire them to become stewards of the planet. Our conservation efforts are based on scientific research, and we aim to connect people with nature and with a shared sense of responsibility to care for our planet Earth.

Location: 2300 Expedition Way, La Jolla, CA 92037.

• The Birch Aquarium is open every day from 9 a.m. to 5 p.m. except during seasonal hours when it is open from 9 a.m. to 7 p.m. It is closed on Christmas, Thanksgiving, and New Year's Day.

POSITION DESCRIPTION

The Membership Manager for the Birch Aquarium at Scripps is responsible for maintaining and improving the membership program. Under direction from the Director of Guest Services, they will create, implement, and evaluate membership initiatives, manage budgets, and organize membership events to maximize member participation in Aquarium programs and activities.

Collaboration with direct mail consultants to develop membership and solicitation strategies is essential. Analyzing membership demographics, working closely with the Marketing team, and overseeing the design and updating of the membership's webpage, web store, and monthly communications are also key responsibilities.

This position manages membership data & fulfillment, coordinates & trains staff, and secures donations. Collaboration with the Guest Services Manager and Guest Services Technology/Database Coordinator is vital to successfully achieving goals. This includes leading membership campaigns, managing collateral material/operational purchases, overseeing membership communication, and pulling data to deliver regular reports. The Membership Manager provides analysis and information on complex results & activities, makes recommendations to upper management, and achieves Guest Services' overarching goals by enhancing the aquarium's guest experience. Maintaining database integrity, reviewing membership transactions, and providing coaching on best practices for staff are crucial tasks.

The role involves identifying, cultivating, and stewarding members/donors. Supports philanthropic efforts by acting as a liaison between the aquarium and SIO Development staff. Investigating and resolving member experience issues, maintaining relationships with relevant teams to ensure compliance with university protocols, and giving work direction to the Group Sales Program Manager and Guest Services support staff are also part of the responsibilities.

Designing, organizing, and implementing special events; managing membership budgets; planning program activities; providing leadership; and preparing reports and presentations are key functions of this role. Developing strategies, participating in strategic planning, working to grow the Aquarium's membership program, seeking support from stakeholders, and conducting program reviews to align with industry trends and shared goals are also important.

Support duties involve assisting the Director of Guest Services with special projects and administrative tasks. Providing leadership for the Guest Services unit in partnership with the Guest Services Manager when the Director is unavailable is necessary. Serves as a member of the Guest Services Duty Manager team, a role which requires demonstrating proactive leadership, independent judgment, creative problem-solving, diplomacy, professional communication, exceptional customer service, and a solid understanding of aquarium policies. Duty Managers represent Guest Services by overseeing daily operations, handling emergencies, participating in committees, and serving as an ambassador for the aquarium.

QUALIFICATIONS

• Demonstrate experience with membership in an Aquarium, Zoo, Museum type setting or equivalent combination of education and experience.

• Thorough working knowledge of membership programs, fundraising, donor relations, and public engagement best

  
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