Marketing Manager

Job Title

Marketing Manager

Agency

Texas A&M Engineering

Department

Workforce Development

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Why work for Texas A&M Engineering?

Who we are

Texas A&M Engineering is a large employer in the great and growing cities of Bryan/College Station, offering thousands of career opportunities in a wide variety of fields. We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of respect, excellence, leadership, loyalty, integrity, and service. Texas A&M Engineering offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Marketing Manager, under direction, provides support in internal and external marketing, and identifies and cultivates leads for the programs and training courses of the Texas A&M Engineering Experiment Station (TEES) Office of Workforce Development. The selected candidate will work with program directors to move leads from interest to enrollment/registration. They will collaborate with the communication manager to develop marketing and communication strategies to enhance the brand. The coordinator will also support the TEES strategic plan with target market initiatives focused on workforce development education.

Responsibilities:

• Marketing Plans & Promotional Campaigns
  • Manages marketing material in support of program marketing plans, including the design and development of promotional campaigns.
  • Identifies mechanisms for promoting member programs and services.
  • Assist operating areas in developing marketing strategies for programs, services, and engagement.
  • Assists with development and implementation of creative content.
  • Assists with the development of social media promotion strategy and content.
  • Ensures compliance with the Texas A&M University System (TAMUS) and member requirements as they relate to marketing and promotion of the member.
• Business Development
  • Identify and research potential clients.
  • Create, build, and maintain partnerships with government, industry, education, and community entities to leverage existing programs and activities, including vendors and other internal and external stakeholders.
  • Participate actively in the development and delivery of services, collaborating with cross-functional project teams and interacting directly with internal and external stakeholders.
  • Integrates and collaborates with internal and external constituents.
  • Create client development plans.
  • Identify growth strategies.
  • Track various points of contact using CRM.
• Marketing Research & Data Analysis
  • Evaluates existing marketing and promotional strategies and provides input into improving overall effectiveness of those strategies.
  • Provides guidance and information on marketing programs and products.
  • Assists with the collection and reporting of promotion campaign metrics.
  • Conducts surveys and studies to determine the effectiveness of marketing practices and to determine the potential of new markets.

What we need:

• Bachelor’s degree in marketing or applicable field, or equivalent combination of education and experience.
• Five years of related experience.

What is helpful:

• Experience with CRM software.

Knowledge, Skills and Abilities:

• Knowledge of the workforce development landscape in Texas.
• Knowledge of/experience in engineering or related STEM field.
• Strong verbal and written communication skills.
• Ability to develop marketing strategies and communicate effectively.
• Ability to comfortably pitch programs in person to potential partners and clients.
• Experience executing promotional campaigns via web, broadcast email and print.
• Knowledge of spreadsheets, design software, and data visualization tools.
• Familiarity with social networking sites for business purposes.
• Ability and willingness to travel for meetings with prospective and existing clients.

Work Location:

• Main Campus – College Station, TX.

About Workforce Development

The Workforce Development Division of Texas A&M Engineering will be the premier provider of programs, conferences, professional development, and educational opportunities to prepare experts, employees and advocates for STEM-related fields. The Workforce Development Division has six programs: Spark! PK-12 Engineering Education Outreach, Nuclear Power Institute, Engineering Academies, TEES EDGE Professional Education, Regional Divisions, Conference Planning Services. Through these programs, the division creates and coordinates opportunities worldwide to hone expertise among engineering professionals and train or retrain those interested in emerging engineering fields while concurrently engaging with PK-collegiate educators and students to encourage future engineers.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance https://engineering.tamu.edu/information/esac/educational-assistance-programs.html
• Wellness program release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Compensation Philosophy:

• Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Offer total rewards through competitive and equitable pay, flexible benefits, professional development, performance recognition and work-life balance.
• Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.  Exemplify equal pay for equal work, with allowable pay differences based on factors not prohibited by law.

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in delay of start date.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.