Marketing Manager, Product Marketing

The Marketing Manager – Product Marketing will develop, implement, and analyze strategic marketing campaigns and initiatives that inspire students to transform their lives through education. This role requires an analytical approach and an understanding of the market to skillfully connect our degrees and programs to student needs.
The Marketing Manager – Product Marketing will collaborate cross-functionally within the organization on promotional strategies that communicate the value of degrees and programs to prospective students, current students, and alumni. This role may also collaborate with external partners/agencies.
The Marketing Manager – Product Marketing will possess a deep understanding of priority products, target market(s), value propositions, and the competitive environment; being able to translate business strategies and insights into marketing strategies that drive awareness, consideration, and conversion to degrees and programs.

Essential Duties & Responsibilities:

Marketing Strategy

• Function as a subject matter expert when developing and maintaining the go-to-market strategy, positioning, and messaging, for one or more-degree products or programs.
• Lead and manage the integration of the marketing and product strategies across channels such as paid media (paid search, aggregator, paid social), website, email, and sales teams(enrollment services). 

Product & Brand Positioning

• Craft a consistent, differentiated, and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans. 
• Lead and support the creation of new messages, including claims/testimonials, and bring them to market effectively. 
• Partner with Creative and Brand internal teams and external agencies to ensure proper product representation.

Product Launches

• Partner with academics, portfolio strategy, marketing and sales teams to support an evolving product portfolio and successfully bring new and restaged products to market.

Strategic Partnerships

• Manage and own relationships with academics, portfolio strategy, marketing and sales teams to drive and support product/school initiatives that meet marketing and business goals(KPIs). 

Business Analytics

• Partners with analytics, business partners, and marketing channel owners to understand business performance and trends and proactively makes recommendations that influence funnel performance and other success measures. 

Campaign Optimizations

• Own the performance and tracking of all initiatives and suggest/implement optimizations to deliver on brand and business KPIs. 

Product Knowledge

• Draw on qualitative and quantitative insights to understand degree/program adoption, usage, and retention across student segments. 

Competitive Insights

• Gather and/or leverage competitive insights to inform marketing strategy and messaging. 

Job Skills:

• Ability to work well independently and in a team environment.
• Ability to prioritize, manage multiple projects simultaneously and drive projects to completion.
• Strong organizational and planning skills coupled with attention to detail and accuracy.
• Excellent verbal and written communication skills and ability to build relationships with all levels of stakeholders and personalities.
• Comfortable in a fast-paced, multi-faceted, ever changing and sometimes ambiguous work environment.
• Excellent strategic and tactical program and project management skills with ability to generate high-impact ideas.
• Strong business acumen with ability to provide consultative and diplomatic guidance and support to others to elevate the quality of individual work stream plans.
• Ability to analyze results and draw conclusions to guide continuous improvements and new initiatives.

Work Experience:

• 5+ years of experience in a marketing, product marketing or product management role. 

Education:

• Bachelor’s degree required from an accredited institution.

Other:

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%). 
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered. 
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at [email protected].