Marketing Assistant Inter

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How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Summary

Reporting to the marketing and sales director, write marketing content that helps customers and potential customers understand how ICLE helps them stay on top of the law and be better lawyers.  Work with Michigan lawyers to tell their unique stories.  Help ensure that ICLE's events are marketed with maximum effectiveness and that faculty have a great experience.  Provide essential administrative support and serve as primary liaison between the marketing and sales team and other departments.  Success involves handling a variety of time-sensitive tasks, resolving issues, communicating clearly and consistently, and getting a lot of details right.  This hybrid position offers remote work three or more days each week.  Requires someone who excels in meeting goals and works well independently and as a member of a team.

Responsibilities*

40% - Copywriting for Use in a Variety of Formats and Channels

• Write copy for a variety of content marketing, sales, and customer support needs.  Includes print and digital formats
• Interview Michigan lawyers for promotional purposes to be used in social media and other marketing channels
• Write video scripts and proof videos
• Write and edit faculty biographies and enter into a database
• Write email templates to be used by customer experience team for customer follow-up and outreach
• Write email copy for promotional and business emails

30% - Marketing and Sales Data Collection and Analysis

• Track marketing, sales, and market data and generate reports
• Summarize marketing, sales, and market data and provide a basic analysis of findings and actionable insights
• Assist with customer research, including in-person data collection and surveys

25% - Administrative Support for Events Team

• Coordinate with faculty across multiple, simultaneous events to schedule planning meetings, conference calls, and Zoom recordings
• Prepare faculty packets distributed at events
• Ensure events are preapproved for CLE credit.  Be an internal expert on CLE.  Prepare forms for others to submit by deadline.  Track approvals and resolve issues.
• Process event attendee evaluations, enter into database, proofread, and distribute to faculty
• Assist the events team at selected in-person events when additional staffing is needed.  May include overnight stays based on event location.
• Manage logistics for event-related meetings at ICLE, including food ordering and payment of invoices

5% - Other Duties as Assigned

• Serve on Institute teams
• Assist with meeting minutes
• Serve as backup for database entry

Required Qualifications*

• Bachelor's degree in marketing/communications or related field; and/or equivalent combination of education, certification, and experience
• 1-5 years of experience working in a marketing and sales department
• 1-5 years of experience writing marketing copy and conducting marketing interviews
• Knowledge of general marketing principles and an ability to apply them
• Experience executing administrative support tasks.  Able to schedule Zoom meetings and webinars and group conference calls using Doodle or similar tools.
• Experience tracking and analyzing data and creating reports
• Exceptional oral and written communication skills
• Efficient using Microsoft Outlook, Access, Excel, Word, and PPT
• Proven ability to execute multiple projects at once.  Able to prioritize tasks, adhere to deadlines, and provide progress updates.
• Proven ability to work courteously with the public
• Able to work collaboratively
• Able to occasionally travel in Michigan and to work occasional evenings and weekends

Desired Qualifications*

• Basic knowledge of mandatory continuing legal education requirements
• Knowledge of ICLE's brand
• Understanding of ICLE's customers, potential customers and products
• Familiarity with AI use in marketing and sales areas

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.  Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.