It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position:
The purpose of the Division of Student Affairs is to transform the lives of our students academically, personally, and professionally, equipping all with the knowledge and skills required for success at Cal State Fullerton and beyond degree completion. We seek an exceptional individual to join our team as the Marketing and Communications Specialist (Public Affairs/Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
Reporting to the Associate Vice President of Student Affairs, for the College Access and Career Pathways Cluster within the Division of Student Affairs, the Marketing and Communications Specialist collaborates with the College Access and Career Pathways cluster (Center for Educational Partnerships, Outreach, Recruitment and Orientation, Financial Aid, Titan Hub, Scholarship Office, Admissions, Career Center, and Center for Internships and Community Engagement) to lead, create, coordinate, and implement strategic marketing and communication plans for programs and services offered by these departments in accordance with the university’s strategic long term outreach and recruitment plans. The Marketing and Communications Specialist is responsible for the day-to-day oversight, development, and maintenance of marketing, branding, and communication initiatives. Will create, coordinate, and execute the development, writing, and design of all marketing and advertising for both print and web-based publications. Responsible for the development and implementation of all marketing strategies; to promote the College Access and Career Pathways Cluster; and develop and execute effective social media strategies to support the cluster. Create modern infographic reports and on occasion, analyze statistics and data to calculate figures to display in the infographic reports. Create various videos for both on-campus and off-campus partnerships and stakeholders, end-of-semester Thank You videos, and motion graphics animated infographic digital reports, to name a few, to promote the brand and services of Cal State Fullerton (CSUF). Modify and create custom HTML and/or CSS coding for projects for email templates, cluster website and similar projects as needed by departments that encompass the College Access and Career Pathways cluster. Utilize marketing systems such Salesforce or other adopted Customer Relationship Manager (CRM) and the like to help promote programs and services.
Oversee the hiring and oversight of Student Assistant Graphic Designer(s). Create above projects for the College Access and Career Pathways cluster- collaborate with the various departments within the cluster to complete cluster goals and projects. This position manages all Salesforce (and/or other Client Relationship Manager CRMs adopted) related initiatives, as well as long-term planning and strategy in communication creation and process improvement. This position develops and configures the Salesforce modules, workflow, forms, fields, views, reports, and dashboards and the daily maintenance of Salesforce via third-party applications/add-ons within Salesforce. The Marketing and Communications Specialist creates and applies departmental brand guidelines and develops printed and digital materials in support of College Access and Career Pathways cluster efforts. Other duties as assigned.