Marketing and Communications Specialist

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JOB DESCRIPTION AND POSITION REQUIREMENTS:

Penn State Outreach is looking for an experienced email marketing and digital communication strategist with outstanding interpersonal and communication skills to enhance our marketing team. As an Email Marketing Strategist, you will work with a dynamic group of marketing strategists and the nine Penn State Outreach units.

What is Penn State Outreach? We connect Penn State’s programs, research, and services to a vast, diverse community. Our mission is to engage, empower, and inspire global learners through the transformative, boundless power of knowledge. It’s an exciting time for Outreach and we want to find the right person to join our team. 

The ideal candidate will have the ability to craft and disseminate compelling content across various email platforms, managing comprehensive email communication strategies. Proficiency in list management, content strategy development, scheduling, execution, and analytics reporting is highly sought after. Candidates should possess experience with major email marketing platform. Familiarity with CRM systems, especially Salesforce, is preferred. The ability to interpret email marketing reports and analytics for diverse audiences is critical.

Responsibilities include:

• Leading the strategic oversight of Outreach-wide email communications, including list management, content strategy, scheduling, and execution.

• Reviewing and analyzing data to inform and refine email marketing strategies.

• Developing a deep understanding of target audiences to tailor email content effectively.

• Collaborating with the creative team to ensure the marketing strategy is accurately translated into content and design.

• Implementing and managing email marketing campaigns that favorably position Outreach programs, products, and services.

• Benchmarking email marketing efforts against industry best practices and analyzing competitive strategies.

• Monitoring project timelines and the effectiveness of email campaigns.

• Utilizing analytics and SEO tools to enhance email campaign performance.

• Reporting on the effectiveness of marketing efforts and making data-driven adjustments.

• Communicating with stakeholders to ensure the success of marketing initiatives.

• Overseeing the health of all Outreach email campaigns through deliverability, list cleaning, and adherence to CAN-SPAM laws.

• Recommending and implementing customer lifecycle automations where appropriate.

Education and Experience:

Minimum requirement is a bachelor's degree or higher plus three (3) years of related experience, or an equivalent combination of education and experience.

Additional Information: This is a limited-term appointment funded for one year from the date of hire with an excellent possibility of re-funding. This position will be fully remote.

For full consideration, please apply by April 10, 2024.

We seek candidates who can demonstrate experience and ability to advance Outreach's diversity initiative. This position will require the successful completion of standard background checks. 

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

The pay range for this position, including all possible grades is:

$51,000.00 - $74,000.00

Salary Structure - additional information on Penn State's job and salary structure. 

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .

Employment with the University will require successful completion of background check(s) in accordance with University policies. 

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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