Executive Director, Digital Strategy & Analytics - WashU Medicine, Marketing & Communications (Hybrid)

Position Summary
This position serves as the lead digital strategist for WashU Medicine’s Marketing & Communications department, focusing on the martech ecosystem. This position collaborates to develop plans and integrates digital initiatives based on the broader business strategy and priorities. The Executive Director plays a pivotal role in steering the web and digital vision to identify business opportunities that help school increase brand image and profitability.
This work will cross multiple digital marketing disciplines: web strategy and implementation, search engine optimization, social media, CRM, paid advertising, and analytics. This role will be responsible for analyzing complex problems, developing effective strategies, partnering to develop and scope solutions, implementation and analysis.

Job Description

Primary Duties & Responsibilities

• Works collaboratively in cross-functional teams to develop and execute scalable enterprise web and digital solutions. Implements strategies to continuously optimize website performance, user experience and analytics. Collaborates with multi-disciplinary team to ensure digital solutions are HIPAA compliant.  
• Provides oversight and leadership for digital marketing team including web, social, paid media and CRM. Collaborates cross-team on projects, managing deliverables and resources in order to understand and optimize digital marketing efforts, create and implement integrated marketing campaigns, and align data reporting with strategy.
• Builds, tracks, analyzes and reports on KPIs. Oversees marketing analytics aligned with business priorities, including for brand, service line and/or channel.
• Manages paid media including the day-to-day management of multiple digital marketing campaigns. Executes paid search, display, and social advertising strategies.
• Serves as a subject matter expert by staying current on industry trends and mentoring team members. Shares expertise by mentoring, training, blogging, and presenting digital solutions.
• Performs other duties as assigned.

Preferred Qualifications

• MBA or graduate degree.
• Fifteen (15) years of business experience, including leading a team.
• Proven track record of managing within a university setting.
• Sound judgement, decision making ability and high level of maturity and strategic thinking.
• Demonstrated time management and priority setting skills.
• Excellent collaboration and team building skills.
• Ability to compile and analyze data and metrics to inform recommendations and drive results.
• Excellent written and oral communication skills.
• Instills commitment to organizational goals.
• Demonstrates excellent judgment and decision making skills.
• Effective conflict management skills.
• Builds and manages effective teams.
• Ability to represent the institutions with external constituents.

Required Qualifications

• Bachelor’s degree in related field and ten (10) years related experience.
• Eight (8) years of experience in marketing and communications.
• Proven experience in digital strategy, web and social and CRM implementation.
• Demonstrated ability to drive multiple projects to successful completion, including large scale web, digital (CRM) and media projects involving multiple stakeholders.

Grade
G17

Salary Range
$108,200.00 - $190,400.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ .

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected]  or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.