EM Events & Orientation Program Manager

The University of Michigan-Dearborn Enrollment Management (EM) Communication & Events office seeks a motivated and experienced individual to serve as a key member of the team focused on supporting the enrollment growth and retention goals of the University. The Enrollment Events and Orientation Program Manager will lead the execution of high caliber events (large and small) to attract, engage, and inform prospective students and families about the benefits of a UM-Dearborn education, and aid in the retention of current students. This role provides leadership in the planning, implementation, execution and assessment of recruitment and orientation events.  The Coordinator collaborates with faculty and staff to establish meaningful campus and community involvement in building strong and viable enrollment events and supports students and the campus in providing an inclusive and accepting campus environment. This position reports to the Director of EM Communication and Events and will work collaboratively with the office team and a wide range of cross-campus partners within the University community, including academic affairs and other enrollment/student life units.

Execution of Enrollment Events and Programs (In-person and Virtual) (30%):

Primary responsibilities revolve around creating and coordinating memorable visit experiences that drive engagement throughout all phases of the enrollment cycle.

• Plan, coordinate, lead the execution of all EM events, including, freshman and transfer orientation programs, campus tours, open houses, group visits and a variety of other recruitment and yield events. 
• Ensure appropriate faculty, staff and student representation participation is achieved to execute each event.
• Coordinate with facility, food service, technology and space providers in a timely and effective manner.
• Coordinate applicable presentations, agendas and supporting documents are prepared in advance of events.
• Responsible for facilitating event registration and responding to student event-related inquiries in Salesforce CRM
• Facilitate continuous, timely, and courteous service when assisting all internal and external customers.
• Prepare detailed post-event debriefs related to attendance, feedback and cost, to measure success and document notations for future changes; this includes thorough documentation of planning, processes and expenditures.
  

Event Assessment and Strategy Development (25%)

• Create and maintain an overarching, strategic approach to event coordination and assessment, including evaluating  conversion of attendees into enrolled students throughout the recruitment cycle to assess effectiveness and enhancements needed.
• Serve as EM?s liaison with the campus? four academic colleges to strategize on ways to improve and enhance the colleges involvement and collaboration on events and communication to highlight college/programs unique differentiators. Strategize continually how programs can better highlight key differentiators of our academic programs. 
• Propose new strategies and experiences to ensure we are meeting the needs of the diverse population of prospective students actively recruited.
  

Coordinate Training and Student Event Support: (20%)

Current students are hired across campus to help support enrollment goals. This position will help to coordinate the different student roles that support events to maximize their contributions to objectives by:  

• Hire, train and supervise student leaders (~20 current students) who support summer orientation.
• Coordinate with colleges on supporting training and setting event expectations of college students ambassadors who serve as representatives of departments and programs to support recruitment and retention efforts.  
• Assist in training and coordinating with One-Stop?s EM Ambassadors who support daily and group tours
  

Event Marketing and Communication: (20%)

• Build event registration, communication, and implement marketing strategies to help increase attendance at recruitment events
• Collaborate to plan and execute appropriate and timely promotion of events and ensure accuracy of print, web, and social media content utilized in the promotion of all events; including coordinating with the team on development and execution of event reminders/confirmations
• Actively participate in the development and execution of communication plans to various audiences, with a main focus on event related communications (including invitations, reminders, confirmations).
• Communicate and collaborate with stakeholders (academic department chairs, faculty, staff) in the development of program specific communications and recruitment event program content.
  

Perform other duties as assigned in support of office goals and core values (5%)