Job Title
E-Communications SpecialistAgency
Texas A&M University - Corpus ChristiDepartment
MarketingProposed Minimum Salary
Job Location
Job Type
Job Description
TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.
TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.
Learn more information here !
OUR COMMITMENT
Texas A&M University-Corpus Christi is a premier institution of higher education, dedicated to providing an unparalleled commitment to student success, developing professional and engaged leaders, closing achievement gaps as a Hispanic and Minority Serving Institution, and providing intellectual capital through research, creative activity, and innovation for South Texas, the Gulf of Mexico, and beyond.
WHO WE ARE
The Department of Marketing and Communications tells the story of Texas A&M University-Corpus Christi and promotes and protects the TAMU-CC brand. We achieve our goals through:
Marketing - The Office of Marketing provides print, digital media, photography, licensing, and advertising placement services to develop the university’s image and brand. As the university’s arm for both internal and external marketing, the Marketing Office emphasizes the use of strategic and integrated marketing that support the university’s mission and goals. Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
Communications - The Office of Communications is the keeper of the university’s image to the internal and external community. The Director of Communications guides the telling of the university’s story through public relations efforts including press release, media inquiries, and crisis communications.
Web Services & Social Media - The Office of Web Services and Social Media administers the main universities web presence and top-tier social media accounts. We provide assistance and training for the web content management system, Cascade, as well as guidance for web and social media best practices.
For more information, please visit us at https://marcom.tamucc.edu/
WHAT WE WANT
This is a rare opportunity to join an active department that integrates with almost every area of campus. You will be working with dedicated individuals to help maintain the highest level of content creation, quality control, customer service, and support.
The E-Communications Specialist, under general supervision, manages the university’s top tier e-marketing and social media projects. This position assists with implementing, advancing, and measuring internet communications via social media for the university, consistent with efforts to extend the university’s brand, story, and public relations efforts.
RESPONSIBILITIES
Manage the social media publishing calendar in coordination with Marketing and Communications personnel to keep constituents informed, grow university brand, and support all aspects of campus strategic initiatives.
Perform research on current benchmark trends and audience preferences, analyze data for insight and iteration.
Establish social media strategy and goals to maximize the university’s positive branding.
Design and implement social media strategy to align with university goals, utilizing social media analytics and metrics.
Implement crisis communication strategies for social media platforms to ensure a cohesive and unified response.
Monitor social media channels in real-time to identify potential crisis situations and emerging issues that may impact the university.
In alignment with the university’s strategic plan and in coordination with Marketing and Communications personnel, communicate the university’s narrative though social media storytelling, messaging strategy, and the social media content calendar.
Generate, edit, and share engaging content daily with original and unique copy, photos, videos, etc.
Copywrite and edit posts for university-branded social media, including other campus social media sharing recommendations.
Be the go-to resource for the university for social media trends, analytics, and best practices.
Work with creative staff (photographer and videographer) on creating social media assets that reinforce the university’s visual branding and support social media campaign efforts.
Work with university web personnel in monitoring social traffic metrics to reach cross-promotional goal on all platforms.
Produce a regular analysis of social media activity, growth, sentiment, and popular conversations across the university’s reach.
Collaborate with campus communications staff to ensure brand and messaging consistency and effectiveness.
Maintain an active presence and engagement with followers and identify opportunities to amplify accurate and reliable information.
Stay up to date with current technologies and trends in social media, design tools, and applications.
Maintains quality control of all information released on behalf of the university.
Face-to-face and person-to-person interactions are required.
Maintain a regular course of attendance during assigned work schedule and work extended hours when needed.
Some nights and weekends are required for event coverage.
Supervise student workers that assist in e-marketing and social initiatives.
Perform other duties as assigned.
WHAT YOU WILL NEED
A Bachelor’s degree in a related field from an accredited four-year college or university or an equivalent combination of education and experience.
Three (3) years of related experience.
Writing, analytics, and excellent public speaking skills.
Must possess strong writing, editing, public speaking, and leadership ability.
Intermediate skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
Knowledge of web site organization/design, social media platforms, and internet technologies and terms.
Ability to multitask and work cooperatively with others.
Strong verbal and written communication skills.
Ability to work independently once given a project.
Ability to think creatively and implement concepts in a web environment.
KNOWLEDGE, SKILLS, AND ABILITIES YOU WILL NEED
Proven work as a social media manager with solid understanding of social media metrics and analysis.
Ability to develop effective social media marketing plans to reach target audiences.
Skill in establishing plans and setting objectives and goals that support an overall communications strategy.
Displays excellent leadership and management skills.
Demonstrates exceptional people skills.
Exhibits superior critical thinking and analytical skills. Demonstrates strong written and verbal communication skills and the ability to perform compelling content for all top-tier social channels.
Ability to manage confidential material with discretion, organize effectively, and work independently and adjust to daily changing demands.
Knowledge of multimedia communications management and content production.
Strong organizational skills.
Impeccable attention to detail.
Strong and effective communication skills.
Excellent copywriting skills.
Ability to work with frequent interruptions and changes in priorities. Ability to multi-task.
Ability to anticipate and identify issues and problem solve.
Ability to work extended or non-traditional hours such as evenings, weekends, special events, etc.
Ability to communicate with tact and diplomacy.
Ability to prioritize tasks and meet strict timelines.
Ability to train others.
Ability to establish and maintain good working relationships with internal stakeholders.
Outstanding people skills with a demonstrated ability to work in an open, respectful, collaborative environment. Ability to cultivate a network of multiple stakeholders.
Possesses strong organizational abilities and is highly meticulous.
Ability to translate strategic thinking into action.
Ability to manage sensitive and confidential information and situations.
Ability to work independently once given a project. Ability to think creatively and implement concepts in a web environment.
WHAT WE WOULD LIKE TO SEE
Awareness of and proficiency with a variety of communication technologies, including social media analytics.
Knowledge of HTML
SALARY: $50,000/annually, approximately ($4,166.67/monthly)
BENEFITS (rules, policies, eligibility apply)
From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.
Insurance
Medical
$0 - $30 per month for Employee Only coverage after university contribution ($920 value).
Up to 83% of premium covered by the university:
Employee and Spouse
Employee and Children
Employee and Family coverage
Dental & Vision
Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account
On-campus wellness opportunities
Work Life Solutions:
Counseling, Work Life Assistance, Financial Resources, and Legal Resources
Tuition Benefits:
Public Loan Forgiveness
Book scholarships
100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).
Retirement
Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)
Voluntary Tax Deferred Account/Deferred Compensation Plan
Time Off:
8+ hours of vacation paid time off every month.
8 hours of sick leave time off every month.
8 hours of paid time off for Birthday leave.
12-15 paid holidays each year.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.