Director of Social Media

University of North Carolina at Chapel Hill, United States

Updated: 12 days ago
Location: Chapel Hill, NORTH CAROLINA
Job Type: FullTime
Deadline: 18 Apr 2024

Posting Information
Posting Information


Department University Communications-258000
Career Area Public Relations/Communications/Marketing
Posting Open Date 04/04/2024
Application Deadline 04/18/2024
Open Until Filled No
Position Type Permanent Staff (EHRA NF)
Working Title Director of Social Media
Appointment Type EHRA Non-Faculty
Position Number 00035199
Vacancy ID NF0008025
Full Time/Part Time Full-Time Permanent
FTE 1
Hours per week 40
Position Location North Carolina, US
Hiring Range $70,000-$83,000
Proposed Start Date 06/03/2024

Position Information


Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Visual Communications & Production, Content Strategy, Social Media, Issues Management, Public Records, the UNC-Chapel Hill Visitors Center, and UNC Creative.
Position Summary
The director of social media reports to the director of content strategy in University Communications, manages a team of social media specialists and works with colleagues in University Communications and communications professionals within the schools and units across campus. The director is responsible for developing and implementing the University’s social media strategy and, working with others to maintain and enhance the University’s reputation. In addition, the social media director is responsible for staying current on new technology and ever-changing digital communications trends.
The director uses multiple digital platforms to engage the University’s key and diverse constituencies and monitor issues of interest to the University. Working with the team, the director also measures, analyzes and shares user engagement and other key performance indicators and uses sound editorial judgement to make content decisions that shape public perception and develop a community of support.
The social media director is responsible for setting and overseeing an annual budget, including, but not limited to, costs for graphic design and equipment as well as publishing, social listening and metrics collection tools.
The position requires a high level of attention to detail, organization, professionalism and discretion. Additional requirements include the ability to adapt, work in a fast-paced environment, follow through and complete projects on time, tackle projects thoughtfully and creatively, delegate authority, resolve issues in the best interest of the University, and develop and maintain positive working relationships.
Minimum Education and Experience Requirements
Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
-Ability to appropriately represent the University
-Extensive social media experience for a brand
-Extensive knowledge of social media content creation and social media publishing and listening tools
-Proficiency at extracting and analyzing social media metrics and making recommendations for content changes
-Ability to consult with colleagues within the university and provide strategic advice
-Excellent written and oral communications, with a strong attention to detail
-Excellent relationship-building skills
-Strong project management skills and the ability to build and manage a team of direct reports
Preferred Qualifications, Competencies, and Experience
-Five to seven years’ experience in social media, communications, journalism, public relations or marketing
-Social media experience with a higher education brand
Special Physical/Mental Requirements
Campus Security Authority Responsibilities

Not Applicable.
Special Instructions
Quick Link https://unc.peopleadmin.com/postings/277853

Posting Contact Information


Department Contact Name and Title Tim Sabo, Director of Business Operations
Department Contact Telephone or Email [email protected]
Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to [email protected]
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.

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