Director of Name, Image and Likeness Services

University of Maryland, United States

Updated: 2 months ago
Location: College Park, MARYLAND
Deadline: ;

Posting Details
Posting Details


Position Number: 127589
Title: Director
Functional Title: Director of Name, Image and Likeness Services
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.00
Unit: PRES-ICA-Director's Office/Admin
Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.
Position Summary/Purpose of Position:
The Director of Name, Image and Likeness (NIL) Services report directly to the Associate AD/Compliance will manage a comprehensive strategy to maximize NIL opportunities for Maryland student-athletes. The Director of NIL Services will coordinate with key department units including development, sponsorship, compliance, marketing and communications to lead Maryland’s NIL Momentum program. The Director of NIL Services will collaborate with development staff to support and guide strategic donor-led partnerships (Collectives) and with compliance staff to appropriately manage a comprehensive strategy to maximize NIL opportunities for Maryland student-athletes. The Director of NIL Services will also be responsible for managing the relationships with external NIL partners, including Opendorse, Brandr, and others. Above all, the Director of NIL Services will be ultimately responsible for creative and progressive leadership with an entrepreneurial spirit in the rapidly-changing field of NIL for Maryland Athletics and Maryland student-athletes.
Duties and Responsibilities:

  • Collaborate with development staff to grow NIL opportunities for Maryland student-athletes through donor-led partnerships (Collectives).
  • Collaborate with external partners, including Opendorse, Brandr, Playfly and others to maximize NIL opportunities for Maryland student-athletes through corporate partnerships.
  • Collaborate with the Compliance unit to lead student-athlete and staff education about opportunities related to adopted and pending Federal, State, and/or NCAA NIL through key topics including NCAA compliance, and help manage the processing and monitoring of student-athlete NIL opportunities to ensure NCAA, Big Ten, and institutional compliance.
  • Work with other external departments to provide student-athletes with coaching on personal branding, team culture and dynamics, sourcing and evaluating opportunities and more.
  • Manage NIL questions and requests from internal stakeholders (e.g., student-athletes, coaches, staff, etc.) and external stakeholders (e.g., prospects and their family members, boosters, third-party individuals, local business, etc.).
  • Work with other external units to generate social media and marketing content to promote Maryland’s NIL initiatives, programming, and showcase positive impacts of student-athletes in the NIL space.
  • Oversee Maryland’s agent registration and monitoring process to ensure NCAA, Big Ten Conference and institutional compliance.
  • Monitor social media accounts and other web-based platforms for student-athletes to ensure NCAA, Big Ten and institutional compliance.
  • Stay updated on the latest NIL trends, including legislative advancements, NCAA compliance regulations and vendor landscape evolutions.
  • Other related duties as assigned.
Benefits Summary Top Benefits and Perks:

Exempt Benefits Summary

Minimum Qualifications:
Education:
  • Bachelor’s Degree.



Experience:
  • Minimum of 3 years of experience in business development, athletics compliance, or marketing is required.


Knowledge, Skills, and Abilities:
  • Significant working knowledge of the rules and regulations set forth by the NCAA and Big Ten.
  • Excellent written and oral communication skills.
  • Experience in relationship building, exemplary customer service, sales, and/or high-volume project management and coordination.
  • Strong computer skills.
  • Ability to multi-task and effectively balance multiple situations.
  • Ability to prioritize multiple tasks and projects according to the severity and importance.
  • Self-motivated with the ability to work independently as well as in a team-oriented environment.
  • Qualities of emotional maturity, genuineness, self-confidence, common sense and good judgment.
  • Ability to make good, consistent and fair decisions (based on facts and data).
  • Unquestioned integrity and trustworthiness.
  • Adherence to University, Big Ten Conference, and NCAA rules and regulations.
  • Commitment to the Athletics Department and University’s mission.
  • Flexible to various scheduling to include nights, weekend work and some holidays.
  • Commitment to the Athletics Department and University’s mission.
Preferences:
Preferences:
  • Master’s Degree or Juris Doctorate Degree. 
  • Experience in athletics-related field. 
  • Baseline understanding of evolving NIL landscape and NIL-related policies and laws.
  • Proficiency in social media platforms, marketing, and digital content development.
Additional Certifications:
Additional Information:
Job Risks Not Applicable to This Position
Physical Demands
While performing the essential functions of the job, the employee operates a computer and other office devices such telephones, copy machines, ticket printers, fax machines, etc; Regularly communicates via telephone, email and in-person with others to exchange accurate information. The scope of this position requires some evening and weekend work with some team travel (Non-standard work hours). Constantly moves about the facility and event site before, during and after events; Standing, walking, kneeling, crouching, balancing and lifting up to 20 pounds.
Posting Date: 02/09/2024
Closing Date:
Open Until Filled Yes
Best Consideration Date 02/14/2024
Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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