Digital Marketing Intern

About the Opportunity
The Digital Marketing intern will help the team with planning, evaluating and managing marketing promotions in line with our strategy across multiple initiatives and platforms. This position supports the Digital Marketing team’s focus to meet changing audience behaviors by creating rich digital content experiences across platforms, including pbsnc.org, the PBS App, and 3rd party platforms such as Facebook, Instagram and YouTube.

The intern will contribute to marketing plan strategy and execution for PBS NC’s summer and fall initiatives, including PBS priorities, PBS NC productions, digital-first initiatives, programs from our Education division and more.

Additionally, the Digital Marketing intern will learn more about and contribute to the full marketing lifecycle of related projects, and learn more about best practices for digital marketing and social media platforms. The intern will have hands-on responsibilities in implementing and reporting on marketing campaigns.

This position may be eligible for a hybrid work arrangement. Intern will receive a transportation stipend and must live in North Carolina.

About PBS North Carolina
At PBS North Carolina, our mission is to provide transformational experiences and trusted content to educate, inform, entertain and inspire the people of North Carolina. Providing free content across our four channels (PBS NC, The Explorer Channel, Rootle - PBS Kids, and The North Carolina Channel) to more than 13.6 million households, PBS North Carolina serves the third largest public media market in the country. Beyond the screen, PBS North Carolina provides education services, teacher trainings, and hands-on community involvement across the state of North Carolina. For more information, visit pbsnc.org and join the conversation by connecting with us at Facebook.com/MyPBSNC, Twitter.com/mypbsnc, and Instagram.com/mypbsnc.

About the Team
PBS North Carolina’s Marketing Communications Division is responsible for the development and execution of marketing plans to drive brand awareness, engage audiences, drive fundraising and contributions, and advance the organization's mission.

Required Education, Experience, and Skills
Recent college graduate from an accredited college or university (student must have graduated after May 2022)
OR Currently enrolled in an accredited college or university AND a full-time undergraduate student (at least 12 semester hours)
OR A graduate student (9 semester hours)

Experience in marketing, multimedia production, communications, digital production, or a related field.
Experience working with digital Content Management Systems (CMS).
Excellent attention to detail, organizational skills and previous experience with copyediting or proofing.
Prior experience with Canva or Adobe Creative Suite programs including, but not limited to, Adobe Photoshop, Adobe Premiere Pro, etc.
Experience handling multiple projects and priorities in a cross-functional team setting.

Required Competencies
Knowledge-Technical:
Understands standard and routine communication, design and visual arts principles and concepts.
Understands and applies a variety of standardized and commonly accepted design procedures and techniques.
Understands and applies communication software programs as well as use of other applicable technology and equipment.
Ability to keep current with technical developments and trends as they relate to the field of communications, public relations, publishing, marketing and web-based communications.

Knowledge-Professional:
Basic knowledge of the methods and techniques of planning, writing and editing and producing content.
Basic knowledge of editing requirements, standards and formats as set by the department.
Basic knowledge of how to disseminate information effectively within the organization, department or program.

Communication:
Understands and communicates basic program information and routine, non-complex ideas; ability to convey information effectively to a targeted audience.
Ability to learn the communications environment and establishes working relationships with colleagues and clients.
Ability to assimilate and compose routine and non-complex materials and communications under supervision and following specific instructions.
Ability to research and draft content.
Ability to write according to correct English usage and appropriate style guide.

Consulting/Advising:
Ability to assist with communications in needs and issues in routine and non-complex situations.

Project Management:
Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications.
Ability to draft communications as they relate to a specific area or module.
Ability to contribute ideas, recommendations and solutions to reach project goals.

Organizational Sensitivity:
Ability to understand the mission, objectives and goals of a program/unit.
Ability to understand the internal workings of the program/unit and its place in the organization.

• Classification: Admin Support Specialist
• Position Competency Level: Temporary
• Position Number: 20026660
• Employment Type: SHRA
• Appointment Type: Temporary
• Full-Time/Part-Time: Part-Time
• Hourly Rate: $15.00
  
• Location: Research Triangle Park (RTP), NC USA
• Posting Open Date: 4/8/2024
• Posting Close Date: 4/17/2024 7:00 p.m. EST 

Equal Employment Opportunity and Other Information
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is a VEVRAA Federal Contractor.
To claim veteran's preference, all eligible persons must indicate their eligibility as requested on the application. A DD Form 214, Certificate of Release or Discharge from Active Duty, may be required later in the selection process.
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Human Resources Contact Information
Applicants needing assistance with the application process are asked to contact: [email protected].