Creative Director

University of South Carolina, United States

Updated: about 22 hours ago
Location: Columbia, SOUTH CAROLINA
Job Type: FullTime
Deadline: ;

Posting Summary


Logo
Posting Number STA00181PO24
Job Family Communications and Marketing
Job Function Marketing
USC Market Title Marketing Director
Link to USC Market Title https://uscjobs.sc.edu/titles/132425
Job Level M1 - Managerial
Business Title (Internal Title) Creative Director
Campus Upstate
Work County Spartanburg
College/Division USC Upstate College/Division Level
Department UPS University Communications
State Pay Band 7
Approved Starting Salary $59,581
Advertised Salary Range $59,581 - $73,500; Salary commensurate with education and experience.
Location of Vacancy USC Upstate Spartanburg, SC
Part/Full Time Full Time
Hours per Week 37.5
Work Schedule
Monday – Friday; 8:30am – 5pm; Some evenings and weekends as needed are required.
Basis 12 months
Job Search Category Communication Services


About USC


About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Inclusive Excellence Statement
At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.


Benefits for FTE Positions


The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the About Benefits section on the Applicant Portal at uscjobs.sc.edu.




Position Description


Advertised Job Summary
Creative Director
University of South Carolina Upstate
STA00181PO24
Spartanburg, SC
The Creative Director for USC Upstate is responsible for elevating and bringing USC Upstate’s brand vision to life through unique and aspirational creative executions that build brand awareness of the university and celebrate its stories. Reporting to the Associate Vice Chancellor of Strategic Marketing and Communications, the Creative Director ideates, designs and produces digital and print materials, moving them from concept to completion. This position works with a variety of constituents including academic departments, university divisions, Office of the Chancellor, donor prospects and alumni.
Minimum Qualifications
Master’s degree and 3 years professional experience related to the development and dissemination of informational material, or Bachelor’s degree and 5 years related experience. Degree related to graphic design, experience working in graphic design required. A good driving record, valid driver’s license and a successful background check are required.
The Creative Director is a seasoned designer with a proven track record of creative, inspiring work in digital and print mediums, deadline oriented, and significant experience in brand management. Requires the ability to constantly prioritize and meet deadlines in a high demand environment and ability to work extended hours until the job is complete.
Preferred Qualifications
Knowledge/Skills/Abilities
· Demonstrated written and oral skills; success in performing complex tasks; prioritizing multiple projects; investigating, analyzing information and drawing conclusions. Deadline oriented. Knowledge of Associated Press style.
· Excellent presentation skills and communication abilities; capable of representing the department and its work to university leadership.
· Proficient knowledge of Adobe Creative Suite, similar graphic design programs and Microsoft Office suite.
· Excellent creativity, graphic design and communication skills. Expertise and demonstrated ability in design fundamentals.
· Ability to translate communications strategies into engaging, authentic, and effective creative work.
· Proven understanding of brand architecture, brand identity and brand positioning.
· Knowledge of current industry trends and techniques, including video production, user experience design, social media trends, and other digital communications approaches.
· Understanding of marketing in print, electronic and online media and how each differs in execution.
· Proven ability to motivate, engage and work collaboratively across teams and departments.
· Proven mentoring and team-building skills, including strong ability to provide clear creative direction and helpful feedback.
· Experience following and improving production processes across creative formats, including brand, print, editorial, digital, and video projects.
· Experience and ability to work with creative staff and provide leadership and direction in a creative team environment.
Proven ability to thrive in a team-oriented environment with emphasis on collaboration and partnerships


Job Duties


Job Duty
Creates comprehensive, original graphic design and layout concepts for marketing needs, including digital and print advertising, print publications, and promotional collateral. Develops guidelines and graphic identity standards for visual designs that support the university’s overall branding philosophy and strategy. Serve as Lead Designer when needed. Designs to follow marketing best practices.
Essential Function Yes
Percentage of Time 30
Job Duty
Collaborate with campus departmental partners to determine needs and deadlines, and develop and produce promotional materials for print and digital use. Facilitate the planning, creation and timely production of promotional materials that conform to brand standards. Oversee impactful brand experiences and a scalable design system across all university assets. Translate communications strategies and brand positioning into creative approaches that resonate with a range of target audiences. Serve as project manager for all design requests submitted to University Marketing and Communications.
Essential Function Yes
Percentage of Time 30
Job Duty
Act as brand steward and leading visual identity expert with campus stakeholders and leadership. Uphold and enforce USC Upstate brand guidelines on all campus communications and provide guidance and constructive instruction to faculty and staff on branding best practices. Leads training sessions for campus community on brand guidelines and usage.
Essential Function Yes
Percentage of Time 10
Job Duty
Supervise a graphic designer, a multimedia content producer and collaborates with Studio Upstate and freelancers as needed.
Essential Function Yes
Percentage of Time 10
Job Duty
Oversee production of marketing materials, including gathering bids from vendors for printed and promotional items.
Essential Function Yes
Percentage of Time 15
Job Duty
Other duties as assigned.
Essential Function Yes
Percentage of Time 5


Position Attributes


Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.


Safety Sensitive or Security Sensitive No
Hazardous weather category Non-Essential


Posting Detail Information


Number of Vacancies 1
Desired Start Date 04/25/2024
Job Open Date 02/28/2024
Job Close Date
Open Until Filled Yes
Special Instructions to Applicant
The review of applications will begin on March 11, 2024. Finalists will be required to submit their creative portfolio via email prior to interview.
The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application.
USC Upstate offers a valuable benefits package including but not limited to:

  • Health and Life Insurance
  • Retirement Programs
  • Paid Tuition Program
  • Dependent Scholarships
  • Employee Assistance Program (EAP)
  • Annual Leave
  • Sick Leave
  • 13 Paid Holidays (including an extended December holiday)
  • Paid Parental Leave
  • Professional Development Opportunities
Quicklink for Posting https://uscjobs.sc.edu/postings/164952
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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