Content Strategy Manager

28-Mar-2024

Harvard Medical School

65326BR

Position Description

Harvard Medical School is seeking a strategic, passionate, and creative individual for the role of Content Strategy Manager in the Office of Communications and External Relations. Reporting to the Senior Director of Content Strategy, the incumbent will lead the development of a proactive, multichannel content strategy, focusing primarily on Harvard Medical School’s video and podcasting platforms, as well as its suite of social media accounts.

With an “audience-first” mindset, the Content Strategy Manager will lead the direction of multichannel content that tells the Harvard Medical School story across these platforms, determining which channels are integral for the School’s success and differentiating content plans based upon audiences, goals, and platform-specific trends. The incumbent will lead the selection and implementation of new analytics tools for OCER, evolving from the School’s existing infrastructure to a portfolio of tools tailored to measure the success of our overarching content strategy. Furthermore, the incumbent will develop key performance indicators and a measurement dashboard for regular reporting, as well as ad hoc analysis, to help shape content and editorial strategies.

Content leadership (30 percent):

• Works with the Sr. Director of Content Strategy and other senior communications staff to build and implement a proactive, multichannel content strategy to proactively communicate the School’s work in teaching and learning, research and discovery, and service and leadership.
• Maps video, podcast, and social media content to institutional goals, priorities, and audiences, developing key performance indicators (KPIs) for measurement and ideating creative campaigns.
• Conceptualizes and leads the execution of social media content planning and production, including video and audio content crafted specifically for social media engagement.
• Develops a robust content calendar and guides the voice, focus, and positioning of content creation.
• With the Impact Marketing Manager, develops strategy for paid social media in alignment with institutional goals and priorities.
• Manages the Content Producer, working collaboratively to elevate storytelling on social media and ensure alignment with overarching content strategy to advance institutional goals and priorities.

Analytics leadership (20 percent):

• Oversees and manages functional analytics for OCER, evolving from the School’s existing infrastructure to a suite of platforms tailored to our new overarching content strategy. Builds and manages new reporting capabilities for existing and new use cases.
• Leads the development of regular measurement reports to track KPIs, with actionable takeaways for future content development.
• Provides leadership, business acumen, problem solving, and creativity to develop and coordinate analysis and glean actionable insights across content workstreams.

Supervision/management (30 percent):

• Works cross-collaboratively with writers and content producers on the team to tailor video, audio, and other creative content to audiences and platforms consistent with overarching content strategy.
• Directly supervises 1 staff member (Content Producer).
• Oversees staff member professional development and growth.
• Sets performance goals, tracks progress, and provides mentorship, coaching, and timely feedback.
• Additional duties as assigned.

Content creation (20 percent):

• Conceptualizes, strategizes, researches, and produces content that elevates storytelling across a range of platforms.
• Identifies the most appropriate and compelling content format — text, imagery/infographics, audio, video, and emerging technologies for digital storytelling — and tailors it to target audiences and channels.
• Builds institutional knowledge and relationships to identify emerging trends and proactively generate content campaign ideas ahead of public conversations.

Basic Qualifications

• Bachelor’s degree in communications, public relations, journalism, or related field or equivalent work experience required.
• Minimum of 7 years’ relevant work experience.
• Supervisory experience.

Additional Qualifications and Skills

•  
• Proven experience using marketing communications to drive higher levels of digital engagement across a wide variety of channels, especially with social media, podcasting, and video platforms; must be able to think strategically and integrate strategy across a variety of channels.
• Experience with science and research content in an academic environment strongly preferred.
• Solid track record creating and executing social media strategy, measuring and analyzing results, and using data to inform future decisions.
• Superior brand storytelling skills with an ability to translate complex information — especially research/scientific content — into concise, clear communications for both lay and scientific audiences.
• Demonstrated knowledge of web technologies and experience using social media publishing tools (Hootsuite, Sprout Social, etc.).
• Experience managing branded accounts social media platforms (including Facebook, LinkedIn, Instagram, Threads, and YouTube).
• Experience setting up and analyzing data and statistics, with A/B testing experience preferred.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment and commitment to Harvard Medical School’s work, mission, and community values.
• Experience leading initiatives, securing buy-in, and driving engagement and results from colleagues who are not direct reports.
• Positive attitude and team- and solutions-oriented; skilled in navigating organizational boundaries to collaborate effectively.
• Excellent organizational and time management skills, attention to detail, and a demonstrated ability to juggle multiple projects while working effectively under the pressure of last-minute deadlines and changing priorities.

Additional Information

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Please note that we are currently conducting a majority of interviews and onboarding remotely and virtually. We appreciate your understanding.

The Harvard Medical School is not able to provide visa sponsorship for this position.

Not ready to apply? Join our talent community to keep in touch and learn about future opportunities! (https://www.gem.com ?formID=16341e35-cbc6-4904-88a3-09b35763307e)

Work Format Details

This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications

Department Office Location

USA - MA - Boston

Job Code

CM0858 Communications Management III

Work Format

Hybrid (partially on-site, partially remote)

Department

Communications and External Relations

Union

00 - Non Union, Exempt or Temporary

Pre-Employment Screening

Education, Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

We are committed to cultivating an inclusive workplace culture of faculty, staff, and students with diverse backgrounds, styles, abilities, and motivations. We appreciate and leverage the capabilities, insights, and ideas of all individuals. Harvard Medical School Mission and Community Values

https://hms.harvard.edu/about-hms/campus-culture/mission-community-values-diversity-statement

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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