Content Marketing Specialist (Remote)

Job Description:

Champlain College Online (CCO) is the online division of Champlain College in Vermont, and has been a leader in online education for over 30 years, providing high-quality academic experiences through acclaimed bachelor's, master's, associate and certificate programs in business, cybersecurity, healthcare, marketing, social sciences, and technology. CCO's 2,000+ online students can be found in all 50 states and around the globe. CCO is regionally accredited by the New England Commission of Higher Education and ranked among the "Best Online Bachelor's Programs" by U.S. News & World Report.

The Content Marketing Specialist will join the CCO team, reporting to the Associate Director of Marketing. This role supports a holistic communications strategy to support marketing and enrollment goals, and is responsible for crafting compelling content to enhance our brand, improve awareness of our online academic programs, drive lead generation, increase enrollments, and engage with our enrolled students. This role involves creating and optimizing various types of content, including automated email communications, white papers, blog posts, advertisements, and videos. The ideal candidate will be a strong communicator who can successfully convey the life-changing power of higher education in a way that resonates with a diverse audience.

Responsibilities include

• Create and optimize content for various channels, including blog content, print materials (PDFs), social media, web pages, and email campaigns.
• Maintain, update and report on the Champlain College Online blog, ensuring its continued success through optimization and performance tracking.
• Utilize SEO techniques to enhance content visibility and drive organic traffic.
• Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
• Stay informed about current digital marketing trends and incorporate best practices into content strategies.
• Handle multiple projects simultaneously and deliver results within established timelines.

Requirements:

• A minimum of 3 years of experience producing content for a range of audiences at different stages in the buying journey
• A minimum of 3 years of experience in digital marketing
• Strong organizational skills, proven ability to handle multiple projects and deliver results
• Excellent verbal and written communication skills
• A minimum of 3 years of copywriting experience and well-developed writing and journalistic skills that elicit emotion and inspire action
• Demonstrated proficiency in planning, writing, and editing with the ability to communicate clearly and concisely
• Experience working in content management systems, such as Drupal, Wordpress or Airtable 
• Ability to work independently and collaboratively as part of a team
• A bachelor's degree in a related field
• A minimum of 3 years of experience in graphic design and video editing
• A minimum of 3 years of experience with SEO
• Knowledge of CRMs
• Remote within the United States

Preferred

• Experience working in a remote team setting
• Prior experience in higher education
• Proficiency with Google Analytics 4

At Champlain College Online, we value potential and nurture professional growth. If you possess the skills and dedication to excel in this position, we encourage you to apply, regardless of your experience level.

Additional Information:

The successful completion of a criminal background check is required as a condition of employment.

Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees. Please contact the People Center at 802.651.5800 with questions concerning the hiring process or future employment at Champlain College, or if auxiliary aids or services are needed to apply for employment at Champlain College.

Champlain College is committed to fostering an inclusive and diverse community. Recognizing that diversity is both a reflection of our world and a source of rich education, Champlain strives to be diverse and inclusive in ways that reflect the world in which we live and work. All members of the Champlain community are valued as individuals.

Application Instructions:

Application materials must include a resume/CV and a letter of interest (Cover Letter) specifically addressing the desired qualifications. The College seeks candidates who, through their work and life experiences, service to the community, teaching or research can contribute to the diversity, inclusivity and academic excellence of Champlain College. Please include information about how you would contribute to these efforts and help to further this goal in your letter of interest/cover letter.

EU Employee Data Protection Notice:

https://www.champlain.edu/privacy/eu-employee-data-protection-notice