College Marketing and Communications Manager

Writing Duties and Responsibilities
● Create and promote the College’s/Colleges’ marketing and communications in alignment with the Michigan Tech brand, working under the leadership of the UMC Associate Director of Communications, in collaboration with the Dean and departments within the College(s).
○ Regularly write a variety of general interest news stories, feature stories, and press releases for College blogs and the Michigan Tech News website
○ Regularly write college/department newsletters and annual reports, and other digital and print materials as required.
○ Regularly create, write, and edit copy for a variety of audiences across print and digital mediums in support of the University’s recruitment and reputation management strategies.
○ Craft content for the College’s/Colleges’ social media platforms, including but not limited to LinkedIn, Instagram, Facebook, and XTwitter
○ Assists the Dean(s) and College(s) with internal and external communications related to programs and projects that align with strategic priorities, including updates and initiatives.

Managerial Duties and Responsibilities
● Work with UMC to formulate and execute a unified market approach plan, determine the necessity and strategy behind content and communications for main content channels, and set analytics-based priorities for all efforts related to external and internal stakeholder communications.
○ Source, propose, and produce content for earned, owned, shared, and paid media including UMC publications like Michigan Tech News and Unscripted; the College’s/Colleges’ social media platforms, webpages, and blogs; and marketing pieces and key communications within the College(s)
○ Conduct research and interviews for articles and other content to be published or otherwise disseminated
○ Utilize designated templates and communications channels to ensure content consistency and workflow that enables goals and deadlines to be set and met
○ Plan and create content for news releases, University webpages, and various print materials, in collaboration with the UMC communications, marketing, and digital services teams
● Assist as needed with coverage of major University events and crises

● Assist in implementing and meeting the communications/marketing goals and objectives of assigned projects

● Help maintain organizational databases including news media distribution lists and editorial calendars

● Coordinate dissemination of information with other personnel and organizations, including collaborative partners and other universities/providers to ensure accurate, uniform messaging across University channels

● Work with internal and external college, department, and unit stakeholders to customize content for use across a variety of platforms

● Commit to learning about continuous improvement strategies and applying them to everyday work. Actively engage in University continuous improvement initiatives.