Cardinal Activities Board Marketing Officer (Position for Fall 2024)

•  Create marketing plans to promote Cardinals Activities Board (CAB) events effectively.
• Design visually appealing promotional materials such as posters, flyers, digital graphics, and social media content to advertise upcoming events. Ensure consistency in branding and messaging across all materials.
• Maintain and enhance CAB’s presence on social media platforms by posting engaging content, interacting with followers, and utilizing relevant hashtags and trends.
• Coordinate publicity campaigns to generate buzz and excitement for events.
• Work closely with CAB Event Officers to align marketing efforts with event objectives and timelines. Provide support in promoting events through various channels and maximizing attendance.
• Attend event planning meetings for CAB to stay informed about upcoming events, discuss marketing strategies, and provide input on promotional initiatives.
• Actively engage with the campus community to solicit feedback, build relationships with student organizations and campus stakeholders, and promote a sense of community around CAB events.

• Demonstrate experience in marketing, advertising, or related fields through coursework, internships, or extracurricular activities.
• Proficiency in graphic design software (Canva, etc.) and a strong creative eye for designing visually appealing promotional materials.
• Understanding of social media platforms and managing social media accounts for organizations or events.
• Strong time management skills – this role will involve balancing various responsibilities, meetings, and event deadlines alongside your academic coursework.
• Excellent written and verbal communication skills, with the ability to effectively convey messages to wide audiences.
• Ability to work collaboratively with Event Officers, fellow student leaders, and campus stakeholders to achieve common goals.
• Flexibility to work evenings and weekends as needed to support event promotion.
• Have experience and knowledge of how to utilize LU Hub.
• Minimum cumulative GPA of 2.5 and good standing with the university.

• The position requires the ability to lift and move event materials/equipment. This position may require long hours spent standing during events. Candidates should be able to stand, walk, and perform job duties for extended periods.

Lamar University is An Equal Opportunity Employer

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.