Associate Director for Membership and Engagement

Associate Director for Membership and Engagement

The University of Southern Mississippi is currently accepting applications for the position of Associate Director for Membership and Engagement.

Position Details
Location	Hattiesburg 118 College Drive Hattiesburg, Mississippi, 39406-0001 United States
Division	Alumni Activities
Position Type	Staff
Employment Status	Full Time
Grant Funded	No
Pay Grade	E11
Posting Close Date	Open until filled

Job Summary 
Provides leadership for the Alumni Association in membership solicitation and tracking, revenue generation and serves as the primary staff liaison to the organization’s geographic based and affinity alumni groups.
Primary Duties and Responsibilities

Membership – Responsible for the continued development and coordination of an integrated program to cultivate and solicit new and renewing membership in the Alumni Association, as well as the development of a marketing plan for Life Membership in the Association. Establish clear and concise goals and objectives to achieve predetermined membership levels and monitor the budgets needed to accomplish goals and objectives. Work with Executive Director regarding expenditures for solicitations and promotions, ensuring that projects fall within financial guidelines, and coordinating to allow desired results within parameters. Create and manage the direct mail and Web-based membership campaigns, telemarketing efforts and membership benefits program. Develop and refine programs and opportunities to educate current students about the Alumni Association and promote membership following graduation. 

 Advertising and Sponsorship – Responsible for analyzing the sponsorship and advertising opportunities within the Association and developing value added partnerships for the organization. Coordinates and oversees all advertising in Alumni Association publications with regard to development, relationship maintenance and growth of participation in the program. Maintain accurate records for advertising and sponsorship partners.

Affinity Partner Relationships – Responsible for the successful planning, execution, and management revenue development programs of the Alumni Association in such areas as group insurance, banking partnerships, jewelry, car rental discount programs and merchandise. Cultivates individual and corporate prospects for partnership and affinity marketing. Manages partner relationships with a variety of providers, ensuring the ongoing quality of direct mail, mass marketing and target and segment marketing to the alumni of Southern Miss are consistent with the standards of the Association’s communications. Evaluate the quality of current and potential affinity programs based on the criteria of added value to alumni, revenue potential, quality of benefits, products and services and compatibility with the image of the University and Alumni Association.   

Development Efforts – Responsible for assisting the Executive Director and other Association staff members and volunteers in securing charitable gifts for the approved programs and initiatives of the Association. Assist in the identification, prospecting and researching of potential donors to the Association’s campaigns. Meet and participate with Foundation and Athletic Foundation development officers for coordination.

Constituent Oversight – Responsible for developing an alumni engagement strategy and providing leadership for the day-to-day oversight of the Association’s geographic based and affinity based alumni groups.

Special Projects – This position will, from time-to-time, handle special projects and assignments given by the Executive Director.

Performs other duties as assigned.

Minimum Qualifications  
Bachelor’s degree in Business, Marketing, Communications or other related field from an accredited college or university and three years of experience in business to business sales, corporate marketing or related, such as experience in creating marketing plans, developing sponsorship opportunities, soliciting membership, management of revenue development programs, etc. The successful candidate will also have demonstrated leadership experience.
Knowledge, Skills & Abilities
 

• Proficiency in project management methodologies, ability to prioritize tasks, set timelines, coordinate cross-functional teams and manage marketing projects from conception to execution.
• Excellent interpersonal skills, ability to collaborate effective with internal teams, external partners and stakeholders, and build strong relationships to support marketing and PR activities.
• Excellent written and oral communication skills and the ability to communicate effectively
• Ability to develop and execute a revenue generation program to include ongoing membership campaigns and advertising and sponsorship opportunities
• Ability to effectively present information and respond to questions from various groups of constituents – alumni, business partners, sponsors, board of directors
• Knowledge with the Microsoft Office suite of programs
• Excellent organization and time management skills
• Skill in customer service

Preferred Qualifications  
Master’s degree in Business, Marketing, Communications or related field.

About The University of Southern Mississippi
The University of Southern Mississippi (USM) is a comprehensive public research institution delivering transformative programs on campuses in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. Founded in 1910, USM is one of only 146 universities in the nation to earn the Carnegie Classification of Institutions of Higher Education's "R1: Doctoral Universities - Very high research activity" designation, and its robust research enterprise includes experts in ocean science and engineering, polymer science and engineering, and large event venue safety and security, among others.  USM is also one of only 37 institutions in the nation accredited in theatre, art and design, dance and music. As an economic driver, USM generates an annual economic impact of more than $600 million across the state. USM welcomes a diverse student body of more than 14,000, representing 71 countries, all 50 states, and every county in Mississippi. USM students have collected four Truman Scholarships and 37 National Science Foundation Graduate Research Fellowships, while also leading Mississippi with 27 Goldwater Scholarships, an honor that recognizes the next generation of great research scientists. Home to the Golden Eagles, USM competes in 17 Division I sports sponsored by the National Collegiate Athletic Association (NCAA). For more information, visit www.usm.edu .

As an Affirmative Action/Equal Employment Opportunity employer/Americans with Disabilities Act institution, The University of Southern Mississippi encourages minorities, women, veterans and persons with disabilities to apply.