Associate Director for Institutional and Advancement Content Development

Bryant University, United States

Updated: about 2 hours ago
Location: Smithfield, RHODE ISLAND
Deadline: ;

Posting Details
Position Information


Job Title Associate Director for Institutional and Advancement Content Development
Full Time / Part Time Full Time
Job Type Staff
Reports To Senior Director of Brand Marketing
Position Summary
Bryant University seeks an Associate Director to join the University Marketing and Communication team for a pivotal role in enhancing Bryant University’s brand visibility, engagement, and reputation through strategic content creation and communication initiatives. This role is responsible for developing and implementing comprehensive content and marketing strategies to support the work and objectives laid out by senior leaders including the President’s Office and VP of Advancement as well as other key University leaders.
Reporting to the Senior Director and partnering with University Advancement, this role is responsible for developing and implementing communications initiatives and storylines that articulate Bryant’s values and bold vision set forth within its Vision 2030 strategic plan. In addition, this role would also support institutional initiatives, such as Women’s Summit and Healthcare Summit, which play a dual role in community / sponsorship engagement and thought leadership.
Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our strategic plan, Vision 2030 , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics, and student outcomes among the nation’s top 1% for ROI.
This position is eligible for our excellent benefits package , including tuition benefits for the employee and their dependents. Come join the Bulldog community!
Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our new strategic plan, Vision 2030 , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics and student outcomes among the nation’s top 1% for ROI.
Principal Accountabilities
  • Work closely with Bryant’s advancement team to create and implement effective content strategies that attract and engage alumni, current and prospective donors, and corporate/foundation partners. Ensures that content and ideas align and support Bryant’s Vision 2030 strategic plan priorities and long-term vision.
  • Play a key role in the development of content delivery (traditional and digital platforms), web pages, e-newsletters, social media, publications, etc.
  • Develops and implements marketing plans and supportive collateral based on fundraising goals, including case statement, campaign collateral, announcements, and other related activities.
  • Collaborate with Advancement and internal and external university partners to implement effective content strategies that attract and engage prospective donors and corporate/foundation partners.
  • Communicate and advance Bryant’s strategic goals, with an emphasis on supporting initiatives established by the President’s Office and the University Advancement.
  • Curate Vision 2030 content submitted by university partners for publication online / in print. Serves as the content editor for the University’s Vision 2030 website and news site’s digital presence.
  • Utilize data-driven insights to refine communication strategies and tactics for maximum effectiveness.
  • Manage advertising placements, media partnerships, and promotional activities to enhance events and content visibility.
  • Monitor and report on campaign performance, adjusting strategies as needed to achieve objectives.
  • Collaboration on the development of video and photo assets, script writing and any editorial needs for special projects such as Bryant Giving Day or President’s Cup and Vision 2030
  • Message development and distribution to the alumni community on university-wide messaging
  • Additional responsibilities as required.


Certain requirements are subject to possible modification to reasonably accommodate persons with disabilities.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism or related fields.
  • Minimum of 5 years of experience in developing marketing content for engagement with donors and alumni or related roles, preferably in higher education or a similarly complex organization
  • Experience with roll out of capital campaigns and /or Advancement and Fundraising.
  • Demonstrated success in developing and implementing comprehensive content and marketing strategies that drive engagement and achieve measurable results.
  • Proficiency in digital marketing tools and platforms, including content management systems (CMS), email marketing software, social media management tools, and analytics platforms.
  • Strong leadership and project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
  • Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
  • Collaborative team player with strong interpersonal skills and the ability to build relationships across diverse stakeholder groups.
Working Environment
Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. Learn more about our ongoing commitment to building a community of inclusive excellence.
Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. Learn more about our ongoing commitment to building a community of inclusive excellence.
Physical Capacities

Posting Detail Information


Posting Number STA02590
Work Hours
Standard Work Hours, Monday – Friday, 8:30am – 4:30pm
Must be able to occasionally attend meetings and events during evening and weekend hours.
Open Date 05/08/2024
Close Date
Open Until Filled Yes
Applicant Special Instructions

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