Assistant Vice President of Communications

Updated: 4 days ago
Location: Campus, ILLINOIS
Job Type: FullTime

Job Summary


The Assistant Vice President of Communications is responsible for the leadership, direction, and execution of all external communications in support of the University’s marketing and athletics communications initiatives.
FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:

  • Leads and directs both traditional and digital communications in support of the university’s marketing and communications initiatives.
  • Drives communications objectives and execution of media relations strategies to increase positive awareness and messaging for the university. Actively pitches the media weekly on coverage opportunities.
  • Leads a team of media relations, social media, writing, virtual magazine production, and athletics communications associates.
  • Develops and maintains partnerships throughout the University to attain departmental goals and objectives. Builds a team of faculty experts that can speak to areas of expertise via the media.
  • Develops and manages an operating budget to ensure program alignment with fiscal allocation. Purchases equipment, supplies, and services in accordance with university procurement policies and procedures.
  • Aligns departmental goals with overall university strategies.
  • Collaborates effectively across campus and within the external community to enhance the reputation of the university.                          
  • Provides perspective on and participates in crisis communications response team.

Other Duties:

  • Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

  • This position requires either fourteen years of directly related full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in an appropriate area of specialization and ten years of full-time experience directly related to the job functions.
  • Professional full-time experience in marketing, communications, public relations, or other relevant experience.
  • Experience managing the work of professional and support staff and leading a team.
  • Any appropriate combination of relevant education, experience, and/or certifications may be considered.
  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook).

Preferred Qualifications:

  • Master’s Degree from an accredited institution in marketing, public relations, communications or related field.
  • Twelve years of professional full-time experience in marketing, communications, public relations, or other relevant experience.
  • Experience working in higher education.

Knowledge, Skills, & Abilities:

  • Knowledge of marketing strategies and communication principles.
  • Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media.
  • Knowledge of supervisory principles, methods, and techniques.
  • Excellent interpersonal, verbal, and written communication skills.
  • Excellent organizational skills and the ability to prioritize and complete simultaneous projects. 
  • Ability to collaborate and work effectively within a diverse community and willing to contribute to a team effort.  
  • Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
  • Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
  • Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies. 
  • Ability to effectively manage the work of others by providing information, guidance, coaching, and motivation.
  • Ability to anticipate problems and address them proactively.
  • Ability to exercise discretion and good judgement at all times. 
  • Ability to collect, organize, analyze and present information in a meaningful manner.
  • Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.

Pay Grade: 21



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