Assistant Director of Marketing Strategy and Fan Experience

University of Maryland, United States

Updated: about 24 hours ago
Location: College Park, MARYLAND
Deadline: ;

Posting Details
Posting Details


Position Number: 117522
Title: Coordinator
Functional Title: Assistant Director of Marketing Strategy and Fan Experience
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: PRES-ICA-External Relations
Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.
Position Summary/Purpose of Position:
The Assistant Director of Marketing Strategy & Fan Experience will work as a member of the Intercollegiate Athletics Marketing Strategy & Fan Experience staff and serve under the direct supervision of the Director of Marketing Strategy & Fan Experience. This individual will oversee marketing plan development and implementation, ticket sales, sponsor activation, and event presentation for Men’s Soccer and Men’s Lacrosse with a key focus on maximizing ticket revenue, increasing fan attendance, and enhancing the Maryland Athletics brand. The Assistant Director will also serve as the secondary contact for Men’s Basketball and oversee the football student section and on-campus engagement. Additional responsibilities include: Oversight of the student intern responsible for Gymnastics marketing, Oversight of Testudo’s Kids Club, Women’s Basketball and Olympic sport gameday operations assistance. The Assistant Director will also serve on the “Terps After Dark’’ planning committee and provide assistance with various duties as assigned by the Director of Marketing Strategy & Fan Experience and Associate AD of Marketing Strategy & Fan Experience.
Benefits Summary Top Benefits and Perks:

Exempt Benefits Summary

Minimum Qualifications:
Education:
  • Bachelor’s degree or equivalent education, experience, and training required in sports management, marketing, advertising or other related field.



Experience:
  • Minimum of one (1) year of sports marketing experience . 

Knowledge, Skills and Experience:
  • Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. 

Must be able to work flexible hours, including frequent evenings and weekends.
Preferences:
Preferences:
  • NCAA Division I sports marketing experience at a Power Five institution.
  • Experience with revenue generating sports.
Additional Certifications:
Additional Information:
Job Risks Not Applicable to This Position
Physical Demands
The scope of the position frequently requires weekend and evening work (Non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc. Constantly moves about the facility and event site before, during and after events to service clients; constantly communicates via telephone, email and in-person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing and lifting up to 20 pounds.
Posting Date: 04/17/2024
Closing Date:
Open Until Filled Yes
Best Consideration Date 04/25/2024
Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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