Assist/Assoc Dir, Digital Mktg and Audience Engmt

01-Apr-2024

Development - Communications

87220BR

University Job Title

Communications, Digital Marketing and Audience Engagement

Bargaining Unit

None - Not included in the union (Yale Union Group)

Compensation Grade

Administration & Operations

Compensation Grade Profile

Manager; Program Leader (P5)

Wage Ranges

Click here to see our Wage Ranges

Searchable Job Family

Communications/Editing/Teaching, Development, Marketing

Total # of hours to be worked:

37.5

Work Week

Standard (M-F equal number of hours per day)

Work Location

Central Campus

Worksite Address

157 Church Street
New Haven, CT 06510

Position Focus:

Reporting to the Sr. Associate Director, Online Engagement, the Assistant/Associate Director, Digital Marketing and Audience Engagement is a key member of the Marketing & Communications team and collaborates with partners throughout the Alumni Affairs & Development (AA&D) division to design and build email campaigns for signature events, alumni outreach, news, solicitations, and broad-base content marketing in support of the division’s donor and alumni engagement goals. This role is responsible for shaping the digital marketing strategy while fostering meaningful philanthropic connections with our alumni and donors.

As the division lead for Yale’s alumni and donor email marketing, this position will manage email campaigns through the build process, deployment, and analysis, and advise AA&D teams on the implementation of a single-platform email marketing tool. Key responsibilities include the following: Email Marketing Strategy: Develop and execute an overarching email marketing strategy to engage alumni and donors. This includes crafting email campaigns, automations, and journeys to nurture relationships, drive philanthropic efforts, and strengthen the Yale community. Audience Segmentation: Utilize data-driven insights to segment the alumni and donor audience effectively, ensuring that communications are tailored and relevant to each group's interests and preferences. Content Development: Collaborate with content creators and designers to craft compelling email content, including newsletters, event invitations, fundraising appeals, and alumni news updates. Ensure that emails are on-brand, visually appealing, and compelling. Marketing Automation: Implement and manage a single-platform email marketing tool to streamline campaign creation, tracking, and analysis. This includes setting up automation workflows for targeted messaging and reporting on key performance metrics. Data Analysis and Reporting: Regularly analyze email marketing campaign performance, using data to make informed decisions and optimize future strategies. Generate comprehensive reports to measure engagement, conversion, and return on investment. Compliance: Ensure email marketing practices adhere to legal requirements and best practices, including Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) and general data protection regulation (GDPR) regulations. Cross-Functional Collaboration: Collaborate with other teams within Alumni Affairs & Development, as well as other university departments, to coordinate integrated marketing efforts that align with broader institutional goals. Testing and Optimization: Continuously A/B test various elements of email campaigns, such as subject lines, content, and send times, to improve open rates, click-through rates, and overall engagement. Professional Development: Stay current with industry trends and best practices in email marketing, digital engagement, and donor/alumni relations.

Essential Duties

1. Strategize with colleagues and stakeholders to develop, optimize, and analyze email campaigns. workflows, and, as appropriate, other digital communications.2. Manage and/or advise on list building, audience segmentation, and campaign targeting.3. Working independently or with creative team colleagues (writers, graphic designers), generating high-quality email and digital marketing content that is creative, strategic, and effective, developing and managing templates and content blocks within the designated email design system(s).4. Prioritize projects and manage multiple internal stakeholders with competing deadlines.5. Optimize channels and track the performance of campaigns; run appropriate tests and work within regulatory guidelines, accessibility, and brand standards.6. Maintain the email/digital communication calendar and develop production timelines for communications focused on a range of needs such as signature event emails, mass solicitations, and partner communications; collaborate with partners and stakeholders to schedule emails at appropriate times to achieve optimal results.7. Perform other duties as assigned.

Required Education and Experience

Bachelor's degree in a related field and five years of related work experience or an equivalent combination of education and experience.

Required Skill/Ability 1:

Demonstrated understanding of full-funnel marketing, audience segmentation, and enterprise-level system administration (managing campaigns and standards across multiple brands or divisions of a distributed organization).

Required Skill/Ability 2:

Expertise in email marketing best practices, including the ability to shape digital strategy for organizational goals related to revenue or engagement; to create and maintain processes; and to manage the entire lifecycle of email marketing campaigns.

Required Skill/Ability 3:

Strong data analytics, data-driven decision making and reporting capabilities, with the ability to manage to KPIs and evaluate email marketing campaigns against goals.

Required Skill/Ability 4:

Self-starter with strong organizational and interpersonal communication skills, including the ability to work collaboratively with multiple stakeholders. Experience training team members on email marketing software.

Required Skill/Ability 5:

Professionalism, maturity, and the ability to maintain strict confidentiality. Commitment to an inclusive workplace. Ability to engage with diverse audiences (age, gender, nationality, race/ethnicity, profession, sexual orientation, etc.).

Preferred Education, Experience and Skills:

Minimum of 3 years’ experience leading a variety of email marketing campaigns for a complex organization with multiple stakeholders.

Knowledge of higher education fundraising and alumni engagement.

Experience with HubSpot, Pardot, Marketo, Salesforce, Anthology, or similar CRM-integrated email marketing platform

Weekend Hours Required?

Occasional

Evening Hours Required?

Occasional

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

COVID-19 Vaccine Requirement

The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

EEO Statement:

University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus