16-24 Marketing and Communications Specialist

Colorado State University, United States

Updated: about 2 months ago
Location: Fort Collins, COLORADO
Deadline: 17 Mar 2024

Posting Details
Posting Detail Information


Working Title 16-24 Marketing and Communications Specialist
Position Location Fort Collins, CO
Work Location Position qualifies for hybrid/in-office work
Research Professional Position No
Posting Number 202400344AP
Position Type Admin Professional/ Research Professional
Classification Title Prof/Indiv Contrib II
Number of Vacancies 1
Work Hours/Week 40
Proposed Annual Salary Range The range for this position is $50,000-$60,000. Starting salary will be commensurate with education and experience.
Employee Benefits
Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, commitment to diversity, equity and inclusion , and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.
  • For detailed benefit plan information for eligible employees, visit https://hr.colostate.edu/hr-community-and-supervisors/benefits/benefits-eligibility/ and https://hr.colostate.edu/prospective-employees/our-perks/ .
  • For the total value of CSU benefits in addition to wages, visit https://hr.colostate.edu/total-compensation-calculator/ .
  • For more information about why Fort Collins is consistently ranked in the top cities to live in, visit https://hr.colostate.edu/prospective-employees/our-community/ .
Desired Start Date
Position End Date (if temporary)
To ensure full consideration, applications must be received by 11:59pm (MT) on 03/17/2024
Description of Work Unit
The Office of Engagement and Extension (OEE) was organized in 2006 to advance CSU’s engagement and outreach missions. OEE includes CSU Extension, CSU Extended Campus (including CSU Online), the Colorado Water Center and a variety of vibrant programs that engage the teaching, research, extension, and service missions of Colorado State University. The Vice President for Engagement and Extension (VPEE) is the principal administrative, academic, and fiscal officer for the division, reports to the CSU President, and works closely with the Provost/Executive Vice President. OEE works collaboratively across all Colleges and offices on campus, and has strong engagement programs throughout Colorado, the Western US and globally. At any given time, OEE includes over 400 employees. The total of budgets is approximately $85 million. OEE is one of the most institutionally comprehensive commitments to engagement and outreach among all land-grant and other universities. Propelled by OEE’s leadership, nationally CSU is a Carnegie Engaged University (2008, 2014), is a member of the Engagement Scholarship Consortium, is an APLU Innovation and Economic Prosperity University (2016) and is highly ranked for its online degree programs. Annually, CSU Extended Campus garners enrollments of over 10,000 learners and CSU Extension delivers approximately 500,000 educational contacts.
Colorado State University is a land-grant institution committed to a 150-year-old mission of access to higher education for the citizens of Colorado and to excellence in teaching, research, and outreach. The campus is located in the city of Fort Collins, the county seat of Larimer County. Fort Collins is a progressive community of approximately 171,000 situated 65 miles north of Denver on Interstate 25. Located at an elevation of 5,000 feet, Fort Collins has a clear, dry climate and generally pleasant temperature throughout the year.
We are committed to increasing the diversity of our staff and providing culturally responsive programs and services. Therefore, we encourage responses from people of all backgrounds and abilities. We invite you to review Colorado State University’s Principles of Community that guide our mission and vision of access, teaching, service, and engagement. Colorado State University encourages professional development and provides an Employee Study Privilege with up to nine credit hours of tuition assistance annually.
Position Summary
The Marketing and Communications Specialist is a member of the Office of Engagement & Extension Marketing and Communications team. This position is a generalist and may focus in a single channel to develop and expand experiences. The specialist creates content including design, campaigns, and featured stories for traditional print and online channels including web, social, email under the guidance of and direction by department managers and leaders. Specialists also manage channels including print, social media, email, websites, intranet, and other supporting platforms, and support development of communications and marketing plans and reports.
The day-to-day role of this position will include a focus on developing, implementing and overseeing advertising campaigns, including digital and print strategies; creating and testing new creative; tracking and analyzing metrics of campaign performance; identifying and implementing creative approaches for enhancing audience reach and engagement; and ensuring alignment with CSU/OEE brand guidelines.
This position supports our overall department aims: to support development of quality programming that meets learner/community needs; to enable access and expanded reach; to increase awareness; to position and align OEE and CSU brands; to nurture relationships, partnerships and prospective learners; and to share stories of impact across Colorado and beyond.
The primary office location for this position is in Fort Collins, CO. This position qualifies for hybrid/in-office work.
Required Job Qualifications
  • Completed bachelor’s degree in Communication, English, Journalism, Public Relations, Marketing, or related field.
  • Two plus years’ experience in Marketing and Communications work.
  • Experience creating and editing copy for multiple audiences and across multiple platforms (traditional and online).
  • Experience supporting the development of marketing and communications plans.
  • Understanding of Marketing and Communications channels, platforms and tactics to assess, reach and engage a broad array of audiences.
  • Demonstrated working knowledge of Microsoft Office and industry software such as Adobe Creative Suite (InDesign, Illustrator, and Photoshop), WordPress and Canva.
  • Demonstrated administrative and organizational skills.
  • Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.
Preferred Job Qualifications
  • Strong written and verbal communication skills.
  • Experience in digital (such as Facebook and Instagram), print and radio advertising placement and campaign development.
  • Experience with analytics and internal reporting tools to collect and analyze relevant data, and to determine the effectiveness of communications and collateral in meeting the identified communication goals and objectives.
  • Understanding of and experience with Marketing and Communications channels, reporting and metrics.
  • Demonstrated commitment to enhancing diversity through inclusive design and language.
  • Experience in coaching partners in communications and marketing strategies.
Diversity Statement
Personal or professional commitment to diversity and inclusion as demonstrated by persistent effort, active planning, allocation of resources and/or accountability for diversity and inclusion outcomes.

Essential Duties


Job Duty Category Campaign Creation and Channel Management
Duty/Responsibility
  • Support development and implementation of marketing and communications plans and advertising campaigns (including Meta, Google and Bing) aligned with overall editorial calendar and division strategy
  • Create engaging, compelling content/creative for identified area(s) (for example, design, content writing, digital advertising) in line with division and CSU’s brand and overall strategy
  • Manage timelines and scheduling/updating of campaigns
Percentage Of Time 70%
Job Duty Category Strategy and Evaluation
Duty/Responsibility
  • Monitor channel engagement to increase overall engagement
  • Collect and analyze relevant campaign performance data and metrics to determine the effectiveness in meeting the identified goals and objectives
  • Report on channel and content performance, including key learnings and recommendations to improve overall engagement and effectiveness
  • Track and respond to information requests
  • Document current processes and identify opportunities for improvement
Percentage Of Time 30%

Application Details


Special Instructions to Applicants
For full consideration, all materials must be RECEIVED no later than 11:59 PM Mountain Time on March 17, 2024. Please submit the following to apply:
  • Resume
  • Cover letter addressing how professional experiences align with identified required and preferred qualifications of the position
  • Contact information for three professional references. References will not be contacted without prior notification of candidates.


For questions regarding the application process, contact the Talent Acquisition office at [email protected] . For questions regarding the job vacancy, responsibilities, and salary, please contact Katie Peter at [email protected].
Conditions of Employment Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License
Search Contact Katie Peter: [email protected]
EEO Statement
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, [email protected] .
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, [email protected] .
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, [email protected] .
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education .
Background Check Policy Statement
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.

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